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BWB4 - W. Eng. III

Unit 4

QuestionAnswer
benefit Vorteil, Nutzen Syn.: advantage
brand awareness Markenbewusstsein Des.: ability to recognize a brand
brand extension Markenerweiterung Des.: process of using an existing brand name to introduce new products
brand image Markenimage Des.: what the customers think about the brand
brand loyalty Markentreue Des.: constantly buying the same brand
brand stretching Markenerweiterung Syn.: extension
carbon footprint CO2-Fußabdruck Des.: the pollution sth. causes
commodity Wirtschaftsgut Syn.: interchangeable product
conscious bewusst Syn.: aware
consumer durables Gebrauchsgüter Des.: long lasting products (?)
current modern, zeitgemäß Syn.:up-to-date
fast-moving consumer goods (FMCGs) Konsumgütern mit hoher Umschlagshäufigkeit Des.: often bought products
feature charakteristisches Merkmal Syn.: characteristic
industrial goods Produktionsgüter, Industriegüter Syn.: capital goods
label Marke, Markenname Syn.: brand
mature erwachsen, reif Syn.: adult (Opp.: childish)
merchandise Ware, Handelsware Syn.: goods
outlet Verkaufsstelle Syn.: point of sale
packaging Verpackung, Verpackungsmaterial Syn.: box
performance to perform Vorstellung, Darbietung a process of doing a task vorführen, verrichten Syn.: to operate
R&D Forschung & Entwicklung Des.: research and development
sector (of the economy) Sektor, Bereich, Branche Syn.: division
sophisticated hoch entwickelt Syn.: highly developed
subsidiary Tochtergesellschaft, Tochterunternehmen Des.: a company which is controlled by another
target market Zielmarkt Syn.: goal market
to appeal jdn. reizen / ansprechen Syn.: to be attractive
to distinguish unterscheiden, abheben Syn.: to be different
to diversify diversifizieren Syn.: distinguish
to extend erweitern, ausdehnen Syn.: to expand
(idiom) to keep s.o. in the picture "jmd. in Kenntnis setzen" Des.: to inform so.
(idiom) to pool one’s knowledge Des.: together everybodies knowledge
(idiom) to spring to mind "In den Sinn kommen" Des.: to come quickly
to target etw. anstreben, auf etw. abzielen Syn.: to aim
trademark Handelsmarke Syn.: brand
upmarket hochwertig, exklusiv Des.: exclusive market
credentials Zeugnisse, Qualifikationen Syn.: certifications
disastrous katastrophal, verheerend Syn.: terrible
edible/ non-edible essbar, nicht essbar Syn.: poisonous/ non-poisonous
flooded / saturated market überschwemmter / gesättigter Markt Syn.: mature market
no-frills schlicht und einfach Syn.: plain-vanilla
property Eigenschaft Syn.: here: feature, characteristic
share price Aktienkurs, Aktienpreis Syn.: stock price
(idiom) the new kid on the block Des.: new product on the market
(idiom) to bet on a dud Des.: to invest in the wrong idea
to ensure sicherstellen, garantieren Syn.: to guarantee
(idiom) to get too big for one’s boots Des.: have a big ego
to launch etw. beginnen, einführen Syn.: to begin
to reinforce etw. verstärlen Syn.: to strengthen
to slap on draufklatschen (?) Syn.: to stick on
(idiom) to step on someone’s toes to say or to do sth. which upsets so.
to sue jdn. / etw. verklagen Syn.: to take to court
(idiom) to take someone on Syn.: to challenge so.
to withdraw a product from the market Ein Produkt vom Markt nehmen Syn.: to cancel a product
venture Unternehmung, Projekt (risikoreich) Syn.: speculation
vigor (auch vigour) Energie, Vitalität Syn.: energy
watchword Parole Syn.: slogan
affordable erschwinglich, bezahlbar Syn.: not expensive
competitively-priced konkurrenzfähige Preisgestaltung Des.: a good price
contemporary zeitgenössisch, modern Syn.: at the moment
convenient zweckmäßig, prakitsch, passend Syn.: suitable
economic ökonomisch, wirtschaftlich Des.: refers to the economy
economical wirtschaftlich, sparsam Syn.: efficient
reliable glaubwürdig Syn.: credible
sophisticated kultiviert, gebildet Syn.: cultivated
state-of-the-art hochentwicklet, hochmodern Syn.: up-to-date
sturdy stabil, robust Syn.: strong
widget Ding(sbums) Syn.: thing
entrepreneur Unternehmensgründer, Unternehmer Des.: s.o. who starts a new business
to manufacture etw. herstellen, produzieren Syn.: to produce
to launch etw. beginnen, einführen Syn.: to begin
to strike someone as (?) Syn.: seem to be
(idiom) tool of the trade Des.: basic equipment
AOB = any other business Verschiedenes, Sonstiges (auf der Tagesordnung)
employee Mitarbeiter, Angestellter Syn.: staff
employer Arbeitgeber Syn.: boss
the chair/chairperson Vorsitzende(r) Syn.: a leader
to chair a meeting eine Sitzung / ein Meeting leiten Syn.: to lead a meeting
to draw up an agenda eine Agenda aufsetzen / erstellen Syn.: make a list of topics for a meeting
to take the minutes Protokoll führen Syn.: to write the minutes
venue Veranstaltungsort Syn.: location
Created by: DaCAP_BWB
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