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e3.3
| Question | Answer |
|---|---|
| which of the following should be included in a marketing plan's executive summary | the organization's mission statement |
| Whih of the following is often inluded in a marketing plan's situation analysis | A SWOT analysis chart |
| What section of the marketing plan includes information about expetd results | Performance and implementation |
| Which of the following items might be included in a marketing plan's appendix | A product photograph |
| A maerketing plan should outline the speific activities that the ebusiness will use to | Achieve its marketing objectives |
| WHich of the following ia an important benefit of marketing plans | They can help obtain funding |
| Where in a markeitng plan would a business discuss how it plans to communicate with its cusotomers | Marketing strategies and programs |
| WHih of the following is a question that a business should answer about its target market while conducting a situational analysis | What are our customers buying |
| Which of the following situatins presents a business threat to a company | A competitor obtains a bank loan for expansion |
| Which of the following is an external threat that a company mighy identify while onducting a situation analysis | Rising inflation rate |
| A business identifies a market that shares common charactersitis onn the basis of where people live and work, which is an example of market identifiation by ________ segmentation | geographic |
| Businesses that segment the market based on physchographics are grouping people acording to their____ | lifestyles |
| Identifying market segments helps a business to develop appropriate____? | marketing strategies |
| When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and_____ | accessible |
| Selecting a target market based on very speific criteria that limit the audience to a well-defined segment is an example of | niche marketing |
| When the green company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using ______marketing | mass |
| Which of the following is a factor that businesses often consider when conducting a market analysis | the size of the market next year |
| One of the purposes of conducting a market analysis is to develop a | customer profile |
| when a business conduts a market analysis and identifies territories, determines the possible buyers in the territories, and estimates the buyers purchases, it is evaluating the | area's market potential |
| What is a potential threat a manager might identify in a SWOT analysis | growing government regulation |
| Which of the following questions is it important to ask to determine the business's strengths when conducting a SWOT analysis | where are we making money? |
| Which of the following is a question that a busniess might ask when it wants to evaluate its weaknesses | What resources do we lack? |
| One reason why it is often important for businesses to conduct a competitive analysis is to identify | external threats |
| Which of the following is a ativity that a business performs when onducting a competitive analysis | Monitors rival's merketing strategies |
| One way that a business can learn about its competitiors activities is by | reviewing secondary data |
| A business that fails to protet its employees for unneessary risk or health hazards on the job may be sued for | negligence |
| which of the following types of laws protects a business's inventions or written works form the unauthorized use by others | intellectual property |
| the primary reason that governments regulate business activities is to | protect the well being of individuals and businesses |
| a major advantage of a sole proprietorship is | ease of startup |
| the form of busines ownership that can raise money easily is the | corporation |
| a disadvantage of a general partnership is that each partner | is liable for the business's losses |
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