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Stack #1242400
| Question | Answer |
|---|---|
| marketing strategies are designed and implemented for the overall purpose of | achieving planned goals |
| which of the following is a consideration in the PLACE element of marketing | choosing distribution channels |
| which of the following best describes the role of tactics in marketing strategies | specific actions |
| likes to travel a great deal | physcographic |
| lives in florida | geographic |
| enjoys water sking | physcographic |
| is a female | demographic |
| shoes made for running | physcographic |
| makes 30,000 a year | demographic |
| lives in the us | geographic |
| shampoo for dry hair | behavorial |
| has an outgoing personality | behavorial |
| lives in staly county | geographic |
| companies have been forced to pay more attention to the specific needs of consumers because of | competition |
| procter and gamble's decision to offer different types of soaps in a wide range of pices is an example of | market segmentation |
| when sellers offer one size fits all products that will appeal to most buyers, they are using | mass marketing |
| liza has always wanted a horse, and she has finaly saved up the money to get one. in maketing terms,liza is a | market |
| marzetti's musical instruments has been determined that it will focus its marketing efforts on senior high school students.marzettis is engaging in __________ marketing | target |
| the same person can be included more than one | target market |
| marketers should check on their markets periodically because markets can | change |
| sorting customers by their physical or social charcteristics is called _____ segmentation | demographic |
| the community college has decided to market its evening classes to women between the age of 18-30 who are high school graduates. what type of segmentation is the college using? | demographic |
| geographic segmentation is dividing a market by where customers are | living |
| when customers respond by making a purchase,marketers want to pinpoint the | effect |
| which question do customers ask in behavorial segmentation? | how will the product benefit me? |
| a business identifies a market that shares common charcteristics on basis of where people live and work, which is an example of ----- segmentation. | geographic |
| businesses that segment the market based on physcographics are grouping people according to their | lifestyles |
| identifying market segments helps businesses to develop appropriate | marketing strategies |
| when a business selects a target market, the most useful or desireable market segments to the business are those that are measurable and | accessible |
| selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of | niche auditing |
| when the green company selected its target market, it decided to ignore the segmentdifferences and generate appeal with one offer. the compant is using_________ marketing | mass |
| which of the following is a factor that a business often consider when conducting a maket analysis? | size of the market next year |
| one of the purposes of conducting a market analysis is to develop a | customer profile |
| when a business conducts a m,arket analysis and identifies territories, determines the possible buyers from that area and estimates the buyers purchases, it is evaluating the | areas market potential |
| what is a potential threat a manager might identify using swot? | growing government regulation |
| which of the following questions is it important to ask to determine the businesses strenghts when conducting a swot analysis? | what economic trends are beneficial to us? |
| which of the following is a question that a business might ask when it wants to evaluate its weaknesses | what resources do we lack or have missed |
| one reason why it is often important for businesses to conduct a competitive analysis is to identify | external threats |
| which of the following is an activity that a business performs when conductng a competitive analysis | monitors rivals marketing strategies |
| one way that a business can learn about its competitors' activities is by | identifying communication barriers |
| a business that fails to protect its employees for unnecessary risk or health hazards on the job may be sued for | negligence |
| which of the following types of laws protects a business's inventions or written works from unauthorized use by others | intellectual property |
| the primary reason the government regulates business's activities is to | protect the well being of individuals and business's |
| the form of business ownership that can raise money easily is the | partnership |
| a disatvantage of a general partnership is that each partner | invests the same amount of capital |
Created by:
damionmorgan123