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Unit 3E

QuestionAnswer
Marketing strategies are designed and implemented for the purpose of... achieving and planning goals
Which of the following is a consideration in the PLACE element of marketing? choosing distrbution channels
Which of the following best describes the role of tactics in marketing strategies? specific actions
Likes to travel a great deal pyschographic
Lives in Flordia geographic
Enjoys water-skiing pyschographic
Is a female demographic
Shoes made for running pyschographic
Makes 30,000 per year demographic
Lives in the U.S. geographic
Shampoo for dry hair Behavorial
Has an outgoing personality pyschographic
Lives in Stanly County geographic
Companies have been forced to pay more attention to the specific needs of consumers because of... competition
Procter & Gamble's decision to offer different types of soaps in a wide range of prices is an example of... market segmentation
When sellers offer one-size-fits-all products that will appeal to most buyers, they are using... mass marketing
Liza has always wanted a horse, and she has finally saved enough money to buy one. In marketing terms, Liza is a... market
Marzetti's Musical Instruments has determined that it will focus its marketing efforts on senior high-school students. Marzetti's is engaged in ________ marketing. target
The same person can be included in more than one... target marget
Marketers should check on their markets periodically because markets can... change
Sorting customers by thier physical and social characteristics is called _______ segmentation. demographic
The community college has decided to market its evening classes to women between the ages 18 and 30 who are high school grads. What type of segmentation is the college using? demographic
A business identifies a market that shares common cahracteristics on the basis of where people live and work, which is an example of market identification by _______ segmentation geographic
Businesses that segment the market based on psychographics are grouping people according to their... lifestyles
Identifying market segments helps a business to develop appropiate... marketing strategies
When a business selects a target market, the most useful or desirable market segments to the business are thosethat are measureable and... accessible
Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of... niche marketing
When the green company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using _____ marketing mass
Created by: 72575
 

 



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