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S&E M. Chpt1 review

Review(1) Chpt1_LAP Wide World Sports Marketing

QuestionAnswer
What type of sporting goods are you purchasing when you buy a hat that features the logo of the Miami Dolphins? Licensed merchandise
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of __________ marketing (1.02 State) event
All people who share similar needs and wants and who have the ability to purchase a given product are called a _____________. market
Businesses that place ads in college football programs are using the sport as a marketing tool.
When you read a magazine article about a star athlete, you are using the product of sports information
What do the unorganized participants in sports have that the organized participants do not have? Freedom from rules
The marketing of sporting goods and services involves a __________ focus. retail
What benefit does a major sporting event or popular sports attraction provide to a city? Economic
Purchase of goods and services for personal use. consumer market
Purchase of goods and services for use in business operation industrial market
Company’s percentage of the total sales volume generated in a given market market share
Group that is identified for a specific marketing program target market
List of information about the target market such as age, income, attitudes, etc customer profile
The four basic marketing strategies of product, place, price, and promotion marketing mix
Created by: Thatoneguy0
 

 



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