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3.06 3.07_ Email Use
Business and Marketing Sports&Entertainment Highschool
| Term | Definition |
|---|---|
| For higher response rates, businesses should develop marketing e-mail messages that are | d. short, simple, and understandable |
| Two key e-mail concerns are | d. privacy and trustworthiness |
| he easiest and least expensive e-mail to put together is ______ | b. plain text e-mails |
| When developing your e-mail try and create a catchy _________ to capture attention and encourage them to read on | d. subject line |
| Which of the following is most likely to be visible to search engine spiders | c. HTML text |
| Sport/event industries often use the electronic media to | b. motivate consumers to buy |
| When an advertising agency develops content for a client's web site, the writer should format the text so it is easy for the web site's visitors to | d. locate relevant information |
| Upon completing the subscription process, individuals receive an e-mail that they must respond to in order to be added to the list of subscribers is considered | c. Double opt-in |
| Most charge a monthly service fee, usually based on volume of e-mails sent | b. hosting services |
| offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing industry is referred to as | a. fantasy sports |
| The best e-mail recipients are those who have opted to receive e-mails from the business. These individuals make up what is known as an ____________ | b. in-house list |
| One of the disadvantages to marketers of using streaming video e-mail is that it requires the recipient to have a(n) | b. high-speed Internet connection |
| Which of the following is an advantage to a business of using an in-house system to send bulk e-mailings | d. Last-minute changes are possible |
| ______________ e-mailings may be necessary to provide small pieces of information that are of immediate value to individuals. | b. Frequent |
| After scanning the matrix, potential customers have digital “coupons” in their smartphones, which they use to obtain discounted products at the point of purchase. | a. quick-response codes |
| One of the advantages of using e-mail marketing is that it is | b. cost effective |
| A business that asks customers to forward an e-mail to their friends or associates is engaged in | c. viral marketing |
| Each message will contain a brief video showcasing new features and services that the hotel offers. Which type of mobile messaging service should Wilmer's use? | b. Multimedia messaging services (MMS) |
| Which of the following is the most common use of opt-in e-mail marketing: | d. Subscriptions |
| When a person sends a message to a specified e-mail address, the _____________ replies with a certain message and thus can save valuable time in a company. | d. autoresponders |
| Which of the following is an example of a business's using e-mail in a timely manner | a. Sending customers a notice of tomorrow's sale |
| The body of an e-mail that reads, "Dear Sue, we hope you are enjoying the newsletter," is an example of a/an __________ message. | a. personalized |
| Why is it important for Internet businesses to write content for their web-site home pages that is interesting as well as concise? | d. Space is limited |
| What mailing technique do businesses often use if they do not have mailing-list software? | c. Blind Carbon Copy |
| Research has found that the two days customers are least likely to read an e-mail and should be avoided if possible is: | c. Monday & Fridays |
| What should businesses do to detect any problems before sending an e-mail to everyone on their list? | b. Conduct a test run |
| One of the biggest mistakes that can be made when sending e-mails is not having an adequate __________ | c. customer service staff available |
| When writing information to post on web sites, Internet businesses should | c. break the text into short, manageable sections with many headlines |
| Currently, which of the following mobile advertising strategies has been most successful: | a. Text message with coupon |
| What is a guideline for businesses to follow when creating mailing lists? | d. Choose individuals who want the e-mail |
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