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BWB4 - W. Eng. III

Unit 5

QuestionAnswer
(business) pitch "Überredung zum Kauf" -> presentation of a business plan
competition Konkurrenz -> a situation in which someone is trying to win something
competitor Konkurrent -> a rival
corporate gemeinsam -> relating to a large company
entrepreneur Arbeitgeber, Unternehmer -> someone who starts their own business
environment Umwelt -> surroundings
ESP -> = extrasensory preception
exhibition, fair -> show
expertise Die Fachkompetenz -> a high level of knowledge or skill
facility -> feature
field Arbeitsgebiet, Umfeld -> an area of land in which you are working or studying
invaluable unbezahlbar -> extremely useful
marketing mix Marketing-Mix -> the combination of actions a company uses when selling a product / service (product, price, place, promotion)
measure Maßnahme, Ausmaß -> to verify the exact size of something
on-site Vor.Ort -> in-house, local
outlet Abnehmer, Absatzgebiet -> point of sale
overheads Gemeinkosten, Betriebskosten -> fixed costs
perk Vergütung, Vergünstigung -> benefit
premises Das Betriebsgebäude -> the land and buildings owned by a company
product launch Produkteinführung -> the process of introducing a new product
promotional item Der Werbeartikel -> merchandise
retail Einzelhandel -> wholesale
sound (adj.) einwandfrei, fehlerfrei -> accurate
stock der Bestand, der Vorrat -> the total amount of goods that a store of business has for sale
tangible berührbar, materiell -> real, existing
tight deadline feste Abgabefrist, fester Abgabetermin -> deadline with little time
to appeal to someone jemanden ansprechen -> to be attractive
to assure versichern, absichern -> to make certain
to conceptualize entwerfen -> to create an idea
to draft something, to make a draft einen Entwurf machen -> to create a first idea
to ensure gewährleisten, sicherstellen -> to guarantee
to handle -> to manage something
to insure versichern -> to protect something against risk
to launch something etwas einführen -> to begin something
to pitch someone something jemandem etwas schmackhaft machen -> to present something
to seize etwas ergreifen -> to take something quickly and keep or hold it
to stand out from something sich von etwas abheben -> to be much different as other
unique Einzelstück, einmalig -> singular, special
USP -> = unique selling point
vital entscheidend, lebenswichtig -> extremely important
consumer Kunde, Verbraucher -> enduser
consumer market Konsummarkt -> the market for the enduser
customer Kunde -> client
disposable income verfügbares Einkommen -> the income that someone has available to spend or save after taxes
industrial market Industriemarkt -> business to business
purchase einkaufen -> to buy
segmentation Aufteilung, Zerlegung -> division
supplier Lieferant -> provider
to target auf etwas abzielen -> to aim
advertising campaign Werbekampagne -> strategy to market something
to bargain Schnäppchen, verhandeln -> to negotiate Substantiv: good deal
a feature Eigenschaft, äußere Erscheinung -> characteristic
persuasive überzeugend -> convincing
to feature etwas bieten, etwas aufweisen -> to attract attention
to prove, proven etwas belegen, etwas beweisen -> to confirm
blogsphere -> internet
blue-chip client erstklassiger Kunde -> a highly-valued client
(idiom) to wring one's hands besorgt sein -> to worry
a brief der Auftrag -> a set of instructions
ambiguous doppeldeutig -> unclear
bias die Neigung, Vorliebe, Tendenz -> strong preference
cold call unangemeldeter Vertreterbesuch -> unexpected call
findings Ergebnisse, Forschungsergebnisse -> results
questionaire Fragebogen -> a written survey
rationale vernünftig -> logic
respondent Antragsgegner, die Auskunftsgebende -> a person who answers a request for information
response rate die Beantwortungsquote -> the number of people who answer questions in a survey
reveal verraten -> to show
scope Bereich, Gültigkeitsbereich -> the range
survey Umfrage -> analysis
to accompany mit etwas einhergehen -> to escort
to assess demand Schlüsse ziehen, Schlussfolgerungen ziehen -> to interpret
to submit einreichen, vorlegen -> to suggest
criterion / criteria Kriterien -> argument
justified begründet, gerechtfertigt -> having a good reason for something
socially irresponsible -> socially careless
to cause distress einschüchtern -> to frighten
Created by: DaCAP_BWB
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