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Propaganda_Terms_6th
Propaganda terms used in commercials
| Propaganda | Explanation | Example |
|---|---|---|
| Name-calling | A negative thought is attached to someone or something to make people feel uninterested. | "Do we want a mayor who will leave us in debt?" "Spending grew 100% under Mayor Moneybags!" |
| Testimonial | A famous person endorses a product, so we should use it. | Milly the Model asks, “Got Milk? ” |
| Glittering Generality | A commonly used virtue to inspire positive feelings. | "Look on the bright side! Vote for Bill Brite!" |
| Card-stacking | Making a biased argument; only telling all the upsides of a product. | "Everything on this car looks wonderful! Everything is fully-functioning, too!" |
| Plain-folks appeal | A product that is tied with everyday people and activities. | "We want Jim Smith, a mayor who supports the regular American worker." |
| Transfer | Symbols, quotes, or images of famous things are tied to a product, although the famous thing may not be associating with the product. | "Celebrate the American Way this 4th of July- Eat at Joe’s" |
| Emotional Words | Words that leave us with positive feelings, then we associate the feelings with the product. | A cologne is called "True Love" |
| Faulty Reasoning | Factual details are used, but they don't support the conclusion. | Penguins are black and white. TV's are black and white. Therefore, penguins are TV's. |
| Either/Or (sometimes Fear-based) | Making a complicated decision seem simple by making it seem that there are only two decisions instead of three or more. | We have to invade or America will be destroyed! |
| Fear | Products bring out our fears then put them to rest. | "Guard against Identity theft Use Safety Ware" |
| Oversimplification | Making something complicated seem really simple. | "We could stop all illegal drug trafficking if we just built a big fence between us and South and Central America! |
| Circular Reasoning | Beginning with the point your trying to prove. | This class is boring because it’s not interesting! |
| Euphemism | Making something unpleasant seem more pleasant | "My father passed away" |
| Bandwagon | Everyone is doing this, so you should too to fit in. | "Bank of the World Visa Card- You can use it from Tennessee to Timbuktu- anywhere you travel in whole wide world !!" |
Created by:
YungDaVinci
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