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Persuasion Chap15

TermDefinition
subliminal messages processed without conscious awareness
supraliminal messages consciously processed thought
priming telling someone something's there before they see it
subaudible messages messages just below normal hearing threshold
placebo effect if people believe it then it happens
embedded messages encoded message that can only be seen in looking closely
neurolinguistic programming mix of linguistics, psychology, and hypnotism. Inner, unconscious mind determines how receiver responds to persuasive messages.
mere exposure effect repeated exposure to stimulus increases liking of stimulus
mnemonic device memory aid that facilitates recall
high cognitive involvement high thought- central
low cognitive involvement low thought- peripheral.
Created by: sneaky90210
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