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Persuasion Chap14

TermDefinition
Picture Superiority Effect pictures more easily recognized and recalled than words
syntactic indeterminacy pictures cannot convey precise relationships between things
indexicality ability of images, in particular photos and video, to document an event that happened or that something took place
iconicity when you see the item you know what it means. Linking of item with an idea
icon representation of idea or concept
social cognitive theory people imitate what they see
cultivation theory tv/film will cultivate ideas creating perceptions of individuals
media clutter inability to stand out in a crowd due to competition
anti-ads caters to consumers who distrust media
image-oriented advertising seeks to create positive associations between their products and idealized images or lifestyles
luxury brands prestigious, yet within reach of some consumers
aspirational brands few can afford, but hope to be able to one day
authentic/genuine brands unpretentious but have a cause to promote or story to tell
shock-advertising push the boundaries of taste and propriety. edgy, vulgar, erotic, humorous, nauseating. some adopt in your face style
Created by: sneaky90210
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