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Definitions of Persuasive Technigues

QuestionAnswer
The reason an author writes: to persuade, to inform, to entertain Author's Purpose
The attempt to change opinions or attitudes (i.e. politics) or the attempt to change your behavior (i.e. advertisements) Persuasion
this approach encourages you to think that because everyone else is doing something you should too or you'll be left out. Bandwagon
Using important sounding "positive words"; Used in general statements that cannot be proved or disproved Glittering Generalities
The use of numbers to persuade. It deceives by making message look likes it based on fact. Citing Statistics
A famous personality is used to endorse a product Testimonial
An extreme written or spoken persuasion intended to influence the reader or listener strongly, and usually by one sided rather than objective arguments Propaganda
The tendency to favor one too much; prejudice Bias
A fixed form, character, or image of something as if everything or everyone in a category are the same; not allowing for difference Stereotype
Proven information Fact
Personal feelings toward a situation Opinion
A person is made to have strong feelings about a situation or product Appeal to Emotion
A person should feel, believe, or do something because it's logical Appeal to Reason
A catchy phrase or statement often used to sell a service or product Slogan
Created by: wilsei
Popular English Vocabulary sets

 

 



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