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Exam 2
TELE 3310
| Question | Answer |
|---|---|
| Programs that go directly into syndication are referred to as | first run |
| First run are | shows that have never aired on broadcast or cable television before |
| Subscription networks focus primarily on | maximizing subscriber revenue |
| In a syndication barter deal | the local station gets the program for free, but has to give up some of the commercial time within the program to the syndicator |
| The primetime access rule | limits affiliates to three hours per night of network programming |
| The primary difference in motivation between a market economy and the public sphere is | the public sphere is interested in serving public interest; market economy is interested in maximizing profits |
| In recent years, what development has occurred with respect to daytime programming | There are fewer network soap operas than ever before |
| Syndicators typically sell a program such as "Wheel of Fortune" or "Dr. Phil" to | exclusively one station per market |
| The PBS common carriage agreement was designed to | make sure most stations aired prime time programming at the same time |
| The network model allows the same program to be distributed to potentially hundreds of affiliates. This takes advantage of | economies of scale |
| CNN is an example of what kind of subscription network | foundation network |
| What is the primary difference between a basic cable network and a premium cable network? | Premium cable networks do not include advertisements |
| The key difference between advertising and underwriting is | underwriting cannot include a "call to action" on behalf of the sponsor |
| Programs that define the tone and brand of the cable network on which they air are called | signature shows |
| What is the most useful audience measurement for subscription networks? | cumulative audience per week, month, etc. |
| A negative consequence of the market system is | it puts the voice of the media into the hands of a few large conglomerates |
| What strategy is used to create flow-across? | stripping |
| What is not an example of a public television license holder? | commercial broadcast company |
| What is the dominant programming strategy for public television? | counter-programming |
| The following could be a source of programming for a local TV station | - network programs - infomercials - syndicated programming - locally-produced programs |
| A major goal of a public television programmer is | to cumulatively serve many small audiences |
| off-network syndication | program first airs on network television, and then the already-produced episodes are sold by syndicators to individual stations throughout the country (or national cable networks) |
| Video on Demand (VOD) is | television content that is accessible whenever the viewer wants it through local cable systems |
| Delayed carriage | occurs when a local affiliate decides to air a network program at a later date and/or time than the network has scheduled it |
| subniche network | a subscription network with a very specific audience |
| Example of subniche network | Discovery health, fishing channel, hunting channel |
| cash-plus-barter is | a syndication deal by which local stations pay a reduced cash amount for a show in exchange for allowing the syndicator a large share of the commercial ad time |
| Flow-through is | a "traditional" conception of audience flow, maintaining an audience on your channel throughout various time slots |
| Flow-across | refers to keeping the same audience in the same time slot from day to day across a stripped program |
| Name at least two potential sources of programming for public television stations | - locally originated programming - programming from public television stations in large markets |
| Name on way in which media products are different from other kinds of goods | non-tangibility |
| Name at least three of the primary genres of syndicated programing | - drama - sitcoms - talk shows |
| What is a rep programmer and what does one do? | he/she advises one or many local stations on what programs are available from syndicators and which ones make the most sense as potential purchases for those stations |
| True or False: Broadcast television has lost a significant portion of its market share in the last twenty years | True. Cable and internet have helped siphon both ratings and revenue from broadcast networks and local broadcast stations |
| True or False: Approximately 50% of TVHH watch public television at least once per month | True |
| True or False: Syndicated programs usually air simultaneously in all markets | False. Once purchased, it is up to the discretion of local station programmers as to when the syndicated shows are scheduled. |
| True or False: The daypart with the least amount of network programming is the early fringe | True. The prime time access rule (now off the books) was designed to allow local broadcasters control over the early fringe period |
| True or False: For most local stations, the largest single expense is the purchasing of syndicated programming | True. Network programming is supplied to the stations, and local programming, while also expensive, is less common for most channels than syndicated programming |
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ckjames