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COMS 101 Final

12/3/12

QuestionAnswer
In a persuasive speech,the central idea is called the ____ Proposition (or proposal)
In a persuasive speech, evidence is called ____ Reasons
What is the communication purpose in a persuasive speech? To convince or actuate.
What is the speaker's role in a persuasive speech? To advocate.
What is the audience's role in a persuasive speech? Critical thinkers; mental dialogue.
What are the types of persuasive speeches? (3) Speech to convince (shape how audience thinks); Speech to reinforce (re-energize how audience thinks); Speech to actuate/call to action (urging a behavioral response)
What are the three means to persuasion? Logos (logical): Pathos (emotional): Ethos (credibility)
What are two ways to achieve your persuasive goal? Clearly demonstrate relevance & Clearly demonstrate benefit
How can an audience be categorized? Reluctant, neutral, or already committed
What are the fallacies of thought? (7) Hasty generalization; false cause; invalid analogy; bandwagon; ad hominem; slippery slope; red herring
Why should you avoid fallacies of thought? No matter how strong your evidence is, you won't be persuasive if the audience doesn't accept or grasp your reasoning.
What is a question of fact? A proposition that focuses on whether something is true or false. (Topical arrangement)
What is a question of value? A proposition that calls for listeners to judge the worth of something. (Topical arrangement)
What is a question of policy? A proposition that advocates a specific action: change in specific policy: procedure or behavior (problem-solution arrangement)
What are the typical arrangement patterns for a persuasive speech? (6) Topical (categorized), causal, comparison, problem-solution, problem-cause-solution, motivated sequence
What is the motivated sequence design? (Monroe's Motivated Sequence) Attention- need- satisfaction- visualization- action
What are good ways to do a question and answer session? Listen keenly to the question; Pause; Repeat question or paraphrase; Keep your answer concise and smile; Maintain solid eye contact with the questioner and spread eye contact to your audience
Created by: Emily017
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