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BWB3 - W. Eng. II
Unit 6
| Question | Answer |
|---|---|
| figure | (Persönlichkeit, Gestalt) Syn.: personality |
| limited ressources | (beschränkte Mittel) Opp.: unlimited ressources |
| merchandise | (Handelsware, Handelsgüter) Syn.: commercial article |
| overheads | (Gemeinkosten) Syn.: overhead expenses |
| survival strategies | (Überlebensstrategie) Def.: A strategy to keep your market position and stay competitiv |
| to access | (etw. abrufen, auf etw. zugreifen) Syn.: to withdraw sth. |
| "To be on the way out" (idiom) | (Es nicht mehr lange machen, unmodern werden) Syn.: About to go / going out of fashion) |
| to exploit | (ausbeuten, ausnutzen) Syn.: to rip sth/sb off |
| to promote | (etw. fördern) Syn.: to support |
| agent | ((Stell-) Vertreter) Syn.: deputy |
| black market | (Schwarzmarkt) Def.: A type of economic activity that takes place outside of the government-sanctioned channels. |
| brand equity | (Markenwert) Def.: value of a brand |
| dispute | (Debatte, Streit) Syn.: conflict |
| distribution chain | (Vertriebsnetz) Syn.: distribution network |
| excess | (Überschuss) Syn.: overstock |
| franchise | (Franchise) Def.: The right to sell a company's products and using the company's name |
| grey market | (grauer Markt) Def.: Sales of goods over unauthorized channels of distribution |
| invoice | (Rechnung) Syn.: bill |
| legal battle | (Kampf, Gefecht) Def.: court case |
| outlet | (Verkaufsstelle, Vertriebsstelle) Syn.: point of sale |
| producer | (Hersteller, Produzent) Syn.: manufacturer |
| representative / rep | ((Stell-) Vertreter) Syn.: agent |
| spending power | (Kaufkraft, Zahlungsfähigkeit) Syn.: purchasing power |
| to chair a meeting | (eine Sitzung halten) Def.: to lead a conference |
| to draft a letter | (einen Brief entwerfen) Def.: When you write the sketch of a letter |
| "To raise a few eyebrows" (idiom) | (für (etwas) Stirnrunzeln sorgen) Syn.: to cause surprise or shock |
| "To sound a note of caution" (idiom) | (zur Vorsicht mahnen, eine Warnung aussprechen) Def.: to issue a warning |
| bulky | (sperrig) Syn.: big and/or heavy |
| COD (cash on delivery) | (Lieferung per Nachname) Def.: system of paying the goods when they're delivered |
| consignment | (Warensendung) Syn.: shipment |
| courier | (Kurier, Bote) Syn.: dispatcher |
| CWO (cash with order) | (Zahlung bei Auftragserteilung) Def.: system of paying goods when they're ordered |
| dangerous | (gefährlich, gefahrvoll) Syn.: risky |
| delivery | (Lieferung, Zustellung) Def.: goods which are dispatched |
| destination | (Ziel, Bestimmungsort) Syn.: target location |
| flammable | (entflammbar, entzündlich) Syn.: combustible |
| fragile | (zerbrechlich, brüchig) Syn.: breakable |
| freight forwarder | (Frachtführer) Syn.: transport company |
| haulage | (Transport, Beförderung) Def.: Haulage is the business of transporting goods by road. |
| haulier | (Frachtführer, Spediteur) Def.: transporter of goods by road. |
| hazardous | (gefährlich, riskant) Syn.: dangerous |
| in bulk | (in großen Mengen) Syn.: in very lage amounts |
| invaluable | (unbezahlbar) Syn.: priceless |
| logistics service provider | (Logistikdienstleister) Def.: A company which offers commercial logistic services for other companies. |
| perishable | (leicht vergänglich, verderblich) Def.: Goods such as food that are perishable go bad after a short time |
| premises | (Räumlichkeiten, Geschäftsräume) Syn.: office space |
| safety | (Sicherheit) Def.: Saftey is the state of being safe from harm and danger. |
| security | (Schutz) Syn.: protection |
| shipment | (Sendung, Ladung) Syn.: consignment |
| to check | (überprüfen) Syn.: to verify |
| to control | (kontrollieren) Syn.: to check |
| to deliver | (ausliefern, zustellen) Syn.: to hand sth. over |
| to dispatch | (versenden, verschicken) Syn.: to send sth. to sb. |
| to request | (um etw. bitten, wünschen) Syn.: to ask for |
| to require | (etw. brauchen) Syn.: to need sth. |
| to ship | (verschiffen) Def.: Transport sth. by ship |
| toxic | (giftig, toxisch) Syn.: poisonous |
| uneconomical | (unrentabel, unwirtschaftlich) Syn.: unprofitable |
| urgent | (dringend) Syn.: pressing |
| valuable | (wertvoll) Syn.: precious |
| vehicle | (Fahrzeug) Def.: A machine like a car or truck which has an engine and is used to carry people or products from place to place. |
| warehouse | (Lagerhaus) Syn.: storage |
| warehousing | (Lagerhaltung) Def.: The act or process of storing goods. |
| affordable price | (erschwinglicher Preis) Def.: A price which is not too high. |
| "brick and mortar" (b&m) (idiom) | (konventionelles Geschäft) Def.: A Traditional "street-side" business |
| corporate | (gemeinsam, korporativ, Firmen-) Syn.: collective |
| direct merchant | (direkter Händler) Def.: selling to end users without a middle man |
| discount | (Rabatt, Preisnachlass) Syn.: price reduction |
| early adopter | (frühzeitiger Anwender) Def.: People who are up to date and use brand new things. |
| equipment | (Ausrüstung, Ausstattung) Syn.: facilities |
| exchange | (austauschen, umtauschen) Syn.: replacement |
| item | (Punkt, Tagesordnungspunkt) Syn.: individual article or unit |
| markups | (Preiserhöhung) Opp.: discount |
| overstock | (Überbestand) Syn.: excess |
| refund | (Rückerstattung) Syn.: reimbursement |
| to be based in | (seinen Hauptsitz in ... haben) Syn.: to be located in |
| to conduct business | (Geschäfte führen) Def.: to carry out commercial activities |
| to distinguish | (unterscheiden, differenzieren) Syn.: differentiate |
| tool | (Mittel, Werkzeug) Def.: instrument |
| wholesaler | (Großhändler) Opp: retailer |