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Vocabulary

Definitions

QuestionAnswer
Persuasive Aims to bring about a change in people's attitudes or behaviors
Persuasive techniques Logical and emotional appeals to convince their audience
Logical appeals Present facts and evidence to support a claim or message
Emotional appeals Stir the feelings of an audience
Loaded language Words with either positive or negative connotations or suggested meanings
Public service announcement A non-commercial media or print advertisement that seeks to inform the public about a social issue, such as safety, health, or education
Logic Correct reasoning backed by solid reasons and evidence
Faulty reasoning Flawed thinking
Logical fallacies Incorrect ways of reasoning
Hasty generalizations A conclusion drawn from too little evidence
Overgeneralization A broad conclusion using all-or-nothing words like every, always, and never
Circular reasoning Reasons that stay the same thing over and over again using different words
False cause The belief that one event caused another when the events are actually unrelated
Commercial advertisement An intension to generate sales for a particular service or product
Purpose The goal or desired outcome of something
Bandwagon appeal Takes advantage of people's desire to be part of a group or to be popular
Stereotype Presents a narrow, fixed idea about all the members of a certain group
Name-calling The use of loaded words to create negative feelings about a person, group, or thing
Snob appeal Sends the message that something is valuable because only "special" people appreciate it
Endorsement A recommendation made by someone who is well known but not necessarily an authority.
Propaganda techniques Bandwagon appeal, stereotype, name calling, snob appeal, endorsement
claim a statement saying a strong opinion
Created by: Piedmont Middle
Popular English Vocabulary sets

 

 



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