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Vocab

Definition

QuestionAnswer
Logical appeals Present facts and evidence to support a claim, or message
Emotional appeals Stir the feelings of an audience often use loaded language
Persuasive Aims to bring change people's attitudes and behave attitudes or behaviors
Persuasive techniques Logical and emotional appeals to convince their audience
Loaded language Words with either positive or negative connotations, or suggested meanings
Public service announcement A non-commercial media or print advertisement that seeks to inform the public about a social issue
Claim Message
Logic Correct reasoning backed by solid reasons or edvedence
Faulty reasoning Flawed thinking
Logical fallacies Incorrect ways of reasoning
Hasty generalization A conclusion drawn from to little edvedence
Overgeneralization A broad conclusion using all or nothing words like every always and never
Circular reasons Reasons that say the same thing over and over again useing different words
False cause The assumption of one event caused another because it occurred earlier in time
Commercial advertisement Intended to generate sales for a particular service or product
Propaganda The attempt to convince an audience to accept ideas without considering Luther viewpoints
Propaganda techniques Examples bandwagon appeal stereotype name calling snob appeal and endorsement
Bandwagon appeal Takes advantage of people's desires to be part of a group or to be popular "every one else is doing it. Why are you not."
Stereotype Presents a narrow fixed idea about all the members of a certain group
Name calling Use of loaded words to create negative feelings about a person, group, or thing.
Snob appeal Sends the message that something is valuable to only "special" people will appreciate it.
Endorsement Recommendation made by some one who is well-known but not necessarily an authority
Created by: smje
Popular English Vocabulary sets

 

 



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