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Chapter 7 Media
Mass Media Political Agenda
| Question | Answer |
|---|---|
| This piece of tehnology enables many more people to see candidates for elected office than would ever be possible in person. | The television. (pg.214) |
| Meetings of public officials with reporters are called ____. | Press Conferences. (pg.214) |
| To this president, the media was a potential ally. | Franklin D. Roosevelt (FDR ~ 1933-1945) (pg.214) |
| Back in FDR's day, making this type of status public about political leaders was thought alien by journalists. | Health Status (pg.215) |
| What type of reaction between press and government did the events of the Vietnam War and the Watergate scandal create? | It soured the relationship, causing reporters to be more cynical and investigative. (pg.215) |
| This scandal sent a strong desire in the entire press corps to find out the presidents hidden personal information. | The Clinton-Lewinsky Scandal (pg.215) |
| This type of journalism often pits up reporters against political leaders and uses in-depth reporting to unearth scandals and schemes. | Investigative Journalism. (pg.215) |
| Who said after the 2000 election that the tone of the government was highly cynical and did not focus on the campaign? | Karl Rove |
| What are the two kinds of media? | print media (newspapers and magazine) and broadcast media (television and radio) |
| What did the ratification of the 1st Admendment in 1791 guarantee newspapers? | The right to print whatever they saw fit. |
| What is yellow journalism? | Reporting focused on violence, corruption, wars, and gossip. |
| What was the main story in 1986 that most citizens tuned into? | 80% of people tuned into The explosion of the Space Shuttle Challenger |
| Why would most people switch the channel if they see a "talking head" | Because it's a shot of a person's face talking directly into the camera and it's unappealing to them. |
| Why is it hard for people to believe things about the American political system? | Because it's hard to seperate the media from other influences. |
| Goldberg argues about social issues in his best-selling book called? | Bias |
| What function of the media helps to restrict politicians? | Watchdog (234) |
| What invention is considered responsible for making candidate personality so important? | Television (235) |
| What part of the antional government receives the least amount of TV coverage, at 3%? | The Supreme Court (235) |
| The rise of the information soceity has not brought the rise of what? | The informed society (235) |
| The objective of television channels that focus on a particular audience and their interests is called what? (pg. 220) | Narrowcasting |
| Considered one of the biggest political scandal, written by Matt Drudge, in the 1990s affected which president? (pg. 220) | President Clinton |
| American journalists have an unburdened capacity to criticize government leaders and policies because of which amendment? (pg. 221) | The First Amendment |
| What is the difference between public and private ownership of media? (pg. 221) | Public ownership means that media serves the public interest and audience size does not matter where as private ownership's primary objective is to gain a larger audience. |
| What did Shanto Iyengar and Donald Kinder conclude with their experiments? | What television news does is alter the priorities Americans attach to a circumscribed set of problems, all of which are plausible contenders for public concern. (pg 232) |
| How can the media influence citizens during elections? | The media can emphasize stories to swing the public opinion about the candidates, whether to support or go against the current president. (pg 232) |
| Political Activists are often called "policy entrepreneurs". What does it mean? | People who invest their political "capital" on an issue. (pg 233) |
| Political activists depend heavily on the ____ to get their ideas placed high on the ________ Agenda. (fill in the blank) | Media, Governmental (pg 233) |
| What percent of today's newspaper crculation is run by massive media congloerates? | 80% (pg 222) |
| A look into how NBC produces its news can be found in what book written by Edward J. Epstein? | News from Nowhere (pg 222) |
| From 1989 to 2000, the amount of minutes of foreign new aired by major networks _______? | dropped significantly (pg 222) |
| What group used the internet to raise money and spread their cause, which helped lead to the picketing of Mexican consultants in support of the Chiapas? | Zapista National Liberation Army (pg 222) |
| What is an event staged primaily for the purpose of getting media coverage? | A Media Event (pg 212) |
| Aproximately what percent of campaign spending is spent on TV ads? | 60% (pg 212) |
| Approximately what amount of the ads were negitive towards one of the candidates? | 2/3 (pg 212) |
| While most other country's political ads are party sponsored, American ads are largely ____? | Canidate Sponsored. (pg 213) |
| What is the most influential factor that controls political involvement? | The media (pg 232) |
| Why is the policy agenda important? | The issues that attract the public depict America's response to the government (pg 233) |
| True or false: Everyone has access to control the media. | True pg (233) |
| How does the media affect the public? | It sets the policy agenda (pg 232) |
| How are Newsmakers and reporters related? | They both rely on journalists/public officials to get their message out or keep them in the know (pg. 224) |
| Reporters try to uncover the uglier side of government even more after what scandal? | The Watergate Scandal (pg. 224) |
| How does the media keep the attention of its viewers? | In short clips usually lasting up to 10 seconds. (Pg. 225) |
| How has technology affected the way the media covers its subjects? | The time spent is not as thorough as it used to be. (Pg. 225) |
| What percent of presidental campaign spending is now devoted to TV ads? (pg.212) | 60% |
| What administration devoted the most effort and energy to the presidents media appearance?(pg.212) | Ronald Reagan's |
| What is an event staged primarily for the purpose of being covered? (pg.212) | Media event |
| In what campaign advertising categories do the US differ from Britain, France, Germany, and Israel?(pg.213) | In sponsorship, method of allocating ads, limitations on number of ads, and duration of ads. |
| Who made the phrase The Medium Is the message? | Marshall McLuhan |
| When and where was the first American daily newspaper printed? | In Philadelphia in 1783 |
| What are the 2 different types of media? | Print media and broadcast media |
| Why have newspaper circulation rates declined? | The rise of TV news. |
| How has print media tried to adapt to the Internet Age? | It has made newspapers available on the web. |
| What are Sound Bites? | What presidents use to speak at speaches. |
| One of Bob Dole's favorite lines was what? | Annoy the Media- Elect Dole |
| Marshell McLuhan coined what famous phrase? | The medium is the message. |
| What percent of women embedded reporting good for country? | 52% |
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