Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

CH 7 Quiz

QuestionAnswer
Reference group a group whose presumed perspectives or values are being used by an individual as the basis for his or her current behavior.
Primary groups the people you hang out with the most. Family, friends.
Secondary groups the people who you have weaker ties with. Professional and neighborhood contact.
Group two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships with one another that their behaviors are interdependent.
Dissociative reference groups groups with negative desirability
Aspiration reference groups Non-membership groups with a positive attraction.
Consumption subculture a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.
Brand community a non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm.
Community characterized by consciousness of kind, shared rituals and traditions, and a sense of moral responsibility.
Online community a community that interacts over time around a topic of interest on the Internet.
Online social network site Web-based service that allows individuals to construct a public/semipublic profile w/in a bounded system, articulate a list of other users w/ whom they share a connection & view & traverse their list of connections & those made by others w/in the system.
Informational influence occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information.
Normative influence (utilitarian influence) occurs when an individual fulfills group expectations to gain a direct reward or to avoid a sanction.
Identification influence (value-expressive influence) occurs when individuals have internalized that group’s values and norms
Asch phenomenon The order of the announcement is arranged so that the naïve subject responds last. The naïve subject almost always agrees with the incorrect judgment of the others.
Word-of-mouth communications individuals sharing information with other individuals in a verbal form, including face-to-face, phone, and the Internet.
Opinion leader an individual who filters, interprets, and provide product and brand-relevant information to their family, friends, and colleagues.
Two-step flow of communication the process of one person’s receiving information from the mass media or other source and passing it on to others
Multistep flow of communication opinion leaders for a particular product area who actively seek relevant information from the mass media as well as other sources.
Enduring involvement The most salient characteristic is greater long-tern involvement with the product category than the non-opinion leaders in the group.
Market mavens These provide significant amount of information to others across a wide array of products, including durables and nondurables, services, and store types. Opinion leaders for more than one product.
Buzz the exponential expansion of WOM.
Innovation an idea, practice, or product perceived to be new by the relevant individual or group.
Adoption process a tern used to describe extended decision making when a new product is involved.
Diffusion process the manner in which innovation spread throughout a market.
Adopter categories The 5 groups that adopters are divided into based on the time at which they adopt
Innovators venturesome risk takers
Early adopters opinion leaders in local reference groups.
Early majority these tend to be cautious about innovations.
Late majority members that are skeptical about innovations
Laggard locally oriented and engage in limited social interaction.
Viral marketing an online “pass-it-along” strategy.
Blogs personalized journals where people and organizations can keep a running dialogue.
Consumer review sites these provide consumer product and service reviews in a host of different formats.
Created by: acpearl
 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards