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10/2/12

1-14

QuestionAnswer
all of the processes-planning, pricing, promoting, distributing, and selling-used to determine and satisfy the needs of customers and the company marketing
uses the need of customers as the primary focus during the planning, production, distribution, and promotion of a product or service marketing concept
a blending of product, price, distribution, and promotion used to reach a target market market mix
identifies how marketing goals will be achieved marketing strategy
amount earned as an investment return on investment
product characteristics that satisfy customer needs features
the name, symbol, or design used to identify your product branding
a business's percentage of total sales generated by all companies in the same market market share
creating an image of a product in the customer's mind positioning
the different product and services a business sells product mix
pricing that is determined by how much customers are willing to pay for a product or service demand-based pricing
pricing that is determined by using the wholesale cost of an item as the basis for the price charged cost-based pricing
pricing that is based on the belief that certain prices have an impact on how customers perceive a product psychological pricing
pricing that offers customers a reduced price to encourage them to buy discount pricing
Created by: kimberlymoua3
 

 



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