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September 26 EMT1 CJ

QuestionAnswer
#9. Which of the following is not a reason that entrepreneurs need to know who their customers are? C.Customers have no influence on product or services offered.
#10. To identify your target market, you need to know. D. All of the above.
#11. Data that helps you determine where your potential customers live and how far they will travel to do business with you are? D.Geographic data.
#12. Which of the following is not an example of primary research? B. Obtaining statistics from a government web site.
#13. Sources of secondary data include all of the following except? A.Customer feedback from survey.
#14. Two disadvantages of collecting primary data are the costs and time involved. True.
#15. It is difficult for small businesses to compete with large retailers because. D. All of the above.
#16. Which of the following is not a step involved when preparing a competitive analysis? B. Create a customer profile.
#17. Businesses do not need to identify their target market in order to succeed? False.
#18. Which of the following is not a good way to get customer feedback? A. Check with you competition.
#19. Which of the following is a strategy for maintaining customer loyalty? C. Offering superior service.
#20. Longer questionnaires are always better because you can collect more information? False.
Created by: Chanse.j
 

 



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