MediaA2 Word Scramble
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Question | Answer |
Name the two models of persuasion. | Hovland-Yale and the Elaboration Likelihood Model. |
Name the four factors of the Hovland Yale Model. | Source, Message, Recipient and Channel. |
What are the two routes outlined by the Elaboration Likelihood Model? | Central and Peripheral. |
What are the factors outlined by Lien? (2001) | Message repetition, Media type, Self-referencing, Arousal and Prior knowledge. |
What did Rogers and Mewborn (1976) find? | Fear tactics are only affective if they come with a solution to the threat. |
Who suggested the Elaboration Likelihood model? | Petty and Cacioppo (1983.) |
How much were particpants payed in the Festinger and Carlsmith (1959) experiment? | $1 or $20 |
What theory did Festinger suggest? | Cognitive Dissonance Theory. |
Which theory was suggested as a alternative to COgnitive Dissonace Theory? | Self-Perception Theory |
Who suggested that Bem's and Festinger's theories on attitude change were complementary? | Fazio et al |
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FeverForever92
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