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Persuasion and Attitude Change

QuestionAnswer
Name the two models of persuasion. Hovland-Yale and the Elaboration Likelihood Model.
Name the four factors of the Hovland Yale Model. Source, Message, Recipient and Channel.
What are the two routes outlined by the Elaboration Likelihood Model? Central and Peripheral.
What are the factors outlined by Lien? (2001) Message repetition, Media type, Self-referencing, Arousal and Prior knowledge.
What did Rogers and Mewborn (1976) find? Fear tactics are only affective if they come with a solution to the threat.
Who suggested the Elaboration Likelihood model? Petty and Cacioppo (1983.)
How much were particpants payed in the Festinger and Carlsmith (1959) experiment? $1 or $20
What theory did Festinger suggest? Cognitive Dissonance Theory.
Which theory was suggested as a alternative to COgnitive Dissonace Theory? Self-Perception Theory
Who suggested that Bem's and Festinger's theories on attitude change were complementary? Fazio et al
Created by: Emma Harding Emma Harding on 2011-05-24



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