Marketing Functions
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| FINANCING | Acquiring the money for starting and running a business.
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| DISTRIBUTION | The transporting, storing, and handling of goods on their way from the manufacturer to the consumer.
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| SELLING | Determining and responding to customer’s wants and needs through personalized communication.
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| MARKETING INFORMATION MANAGEMENT | Gathering information,analyzing information, and utilizing information for use in making marketing decisions.
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| PROMOTION | Communication used to inform, persuade, or remind customers about a business’s products.
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| PRICING | Determining a value to charge for products.
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| PRODUCT/SERVICE MANAGEMENT | Designing, producing, maintaining, improving, and obtaining products to meet customer’s wants and needs.
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| CHANNEL MANAGEMENT | (logistics) is overseeing the distribution process (movement of product/services from producer to consumer).
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| ADVERTISING | The most common form of promotion
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| PRICING | It is important to consider what competitors are charging and the amount customers are willing and able to pay.
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| MARKETING INFORMATION MANAGEMENT | Questionnaires and Surveys
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| PRODUCT/SERVICE MANAGEMENT | Responsible for monitoring products' life cycles
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| PUBLICITY | A free form of promotion
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| PRODUCT/SERVICE MANAGEMENT | Must decide on the type of business image to project
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| MARKETING INFORMATION MANAGEMENT | Useful in keeping up with the times -- trends,customer preferences, etc.
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| PRICING | Necessary to cover costs and make a profit
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| DISTRIBUTION | Necessary to ensure that products are available when and where they are needed
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| PROMOTION | Draws customers to a business
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
franclarke
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