click below
click below
Normal Size Small Size show me how
Marketing Functions
Question | Answer |
---|---|
FINANCING | Acquiring the money for starting and running a business. |
DISTRIBUTION | The transporting, storing, and handling of goods on their way from the manufacturer to the consumer. |
SELLING | Determining and responding to customer’s wants and needs through personalized communication. |
MARKETING INFORMATION MANAGEMENT | Gathering information,analyzing information, and utilizing information for use in making marketing decisions. |
PROMOTION | Communication used to inform, persuade, or remind customers about a business’s products. |
PRICING | Determining a value to charge for products. |
PRODUCT/SERVICE MANAGEMENT | Designing, producing, maintaining, improving, and obtaining products to meet customer’s wants and needs. |
CHANNEL MANAGEMENT | (logistics) is overseeing the distribution process (movement of product/services from producer to consumer). |
ADVERTISING | The most common form of promotion |
PRICING | It is important to consider what competitors are charging and the amount customers are willing and able to pay. |
MARKETING INFORMATION MANAGEMENT | Questionnaires and Surveys |
PRODUCT/SERVICE MANAGEMENT | Responsible for monitoring products' life cycles |
PUBLICITY | A free form of promotion |
PRODUCT/SERVICE MANAGEMENT | Must decide on the type of business image to project |
MARKETING INFORMATION MANAGEMENT | Useful in keeping up with the times -- trends,customer preferences, etc. |
PRICING | Necessary to cover costs and make a profit |
DISTRIBUTION | Necessary to ensure that products are available when and where they are needed |
PROMOTION | Draws customers to a business |