Mrs. Van Meter's persuasion techniques vocabulary
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Tries to persuade everyone to join in and do the same thing. | Bandwagon
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| Falsely credits a product for giving a positive result. | Faulty Cause & Effect
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| Uses a famous personality to endorse the product. | Testimonial
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| Suggests the use of the product makes the customer part of an elite group. | Snob Appeal
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| Attracts customers to products by diverting their attention by giving them a reason to laugh or be entertained by the clever use of visuals or language. | Wit and Humor
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| Suggests that the product is a practical product of good value for ordinary people. | Plain Folks
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| Leads the viewer to believe one product is better than another, although no real proof is offered. | Compare and Contrast
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| Repeats the product name or keyword phrase several times. | Repitition
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| Uses words, images, and ideas with positive connotations to suggest that the positive qualities should be associated with the product and the user. | Transfer
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| Uses words with strong emotional associations (such as luxury, beautiful, paradise, and economical) to bring out positive feelings in the viewer. | Emotional/Loaded Words
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| Uses statistics and objective factual information to prove the superiority of the product. | Facts and Figures
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