public speaking 2
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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question of fact | a question about the truth or falsity of an assertion
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question of value | a question about the worth, rightness, morality, merit of an idea or action
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question of policy | a question about whether or not a specific course of action should be taken
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ethos | credibility- establish self as believable and authoritative- based upon the audience's perceptions
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competence | audience's perceptions of the speaker's intelligence, expertise, and knowledge of the subject
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character | audience's perception of the speaker's sincerity, trustworthiness, and concern for the well-being of the audience
not stable
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establishing ethos | 1. explain competence
2. establish common ground
3. deliver speeches fluently, expressively, and with conviction
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pathos | emotional appeal- appeal to the feelings and values of the audience
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establishing pathos | 1. use emotional language
2. develop vivid examples
3. speak with sincerity and conviction
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logos | logic- evidence-> reasoning/warrant-> claim
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example/generalization | one represents all
are there counter-examples?
are examples fit group?
are there enough examples?
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analogy | the known=the unknown
are they truly similar in relevant ways?
similar enough?
any major differences?
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causal | this causes that
is this a sufficient cause?
did the cause happen because of the effect?
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sign | observed indicates unobserved
is there a more plausible alternative explanation?
is x an unusual case?
can this sign be found without y occurring?
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deduction | going from general to specific; reasoning from principle
do you accept the general principle? is the characteristic possessed by all members of the class?
is the person or thing genuinely a member of that class?
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hasty generalization | draw conclusions based on too few or atypical examples
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false analogy | compare things that are not alike in significant respects or that have critical points of difference
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false cause | assume that because two events are associated in time, one must have caused the other
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single cause | attributing only one cause to a complex problem
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slippery slope | assumes that a given event is the first in a series of steps that will inevitably lead to some outcome
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ad hominem | attack on the person rather than the argument
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straw man argument | create a weak argument, attribute it to the other side, then tear it apart
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nonsequitur | conclusion not related to the evidence
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bandwagon | everyone is doing it, therefore it is good
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red herring | divert attention from the subject by introducing an irrelevant issue
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either/ or reasoning | creates a false dichotomy
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authorship | is the author clearly identified? what are his/ her qualifications?
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sponsorship | who is the sponsoring organization for the website?
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recency | how old is the website?
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numerical data | are statistics representative?
are statistical measures used correctly?
are statistics from a reliable source?
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statistics | to quantify ideas
use sparingly
identify source
explain
round off
use visual aids to illustrate
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testimony | quote or paraphrase accurately
use from qualified source
from unbiased sources
identify the people you quote
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problem solution outline | the goal is to change an attitude. when your audience is unaware of the problem or how serious it is or is hostile or skeptical.
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comparative advantages | everyone agrees there is a problem, but there is a lack of agreement on the solution.
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motivated sequence | your audience agrees with you, but has not acted. want to mobilize your audience to take a specific action.
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