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terms - ch.12

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Question
Answer
Subject   A broad area of knowledge  
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Topic   Some specific aspect of a subject  
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Brainstorming   An uncritical, non-evaluative process of generating associated ideas  
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Audience analysis   The study of the intended audience for your speech  
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Audience adaptation   The active process of developing a strategy for tailoring your information to the specific speech audience  
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Survey   A questionnaire designed to gather information from people  
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Setting   The occasion and location for your speech  
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General speech goal   The intent of your speech  
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Specific speech goal   A single statement of the exact response the speaker wants from the audience  
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Secondary research   The process of locating information about your topic that has been discovered by other people  
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Periodicals   Magazines and journals that appear at fixed intervals  
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Primary research   The process of conducting your own study to acquire information for your speech  
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Examples   Specific instances that illustrate or explain a general factual statement  
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Expert opinions   Interpretations and judgments made by authorities in a particular subject area  
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Expert   A person who has mastered a specific subject, usually through long-term study  
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Anecdotes   Brief, often amusing stories  
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Narratives   Accounts, personal experiences, tales, or lengthier stories  
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Comparisons   Illuminate a point by showing similarities  
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Contrasts   Highlight differences  
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Plagiarism   The unethical act of representing a published author’s work as your own  
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Factual statements   statements that can be verified  
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Statistics   numerical facts  
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Created by: mjbarne
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