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comm 150 test 2
terms - ch.12
Question | Answer |
---|---|
Subject | A broad area of knowledge |
Topic | Some specific aspect of a subject |
Brainstorming | An uncritical, non-evaluative process of generating associated ideas |
Audience analysis | The study of the intended audience for your speech |
Audience adaptation | The active process of developing a strategy for tailoring your information to the specific speech audience |
Survey | A questionnaire designed to gather information from people |
Setting | The occasion and location for your speech |
General speech goal | The intent of your speech |
Specific speech goal | A single statement of the exact response the speaker wants from the audience |
Secondary research | The process of locating information about your topic that has been discovered by other people |
Periodicals | Magazines and journals that appear at fixed intervals |
Primary research | The process of conducting your own study to acquire information for your speech |
Examples | Specific instances that illustrate or explain a general factual statement |
Expert opinions | Interpretations and judgments made by authorities in a particular subject area |
Expert | A person who has mastered a specific subject, usually through long-term study |
Anecdotes | Brief, often amusing stories |
Narratives | Accounts, personal experiences, tales, or lengthier stories |
Comparisons | Illuminate a point by showing similarities |
Contrasts | Highlight differences |
Plagiarism | The unethical act of representing a published author’s work as your own |
Factual statements | statements that can be verified |
Statistics | numerical facts |