UNIT 5
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| media | the plural form of medium, a channel of communication
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| new media | refers to the new communication technologies of the late twentieth century and twenty first century
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| hegemony | the process by which we consent to social constructions, rather than having them imposed on us
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| media event | occasions or catastrophes that interrupt regular programming
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| v-chip | device that identifies television program ratings by content and can block programming designated by the owner
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| media activism | the practice of organizing to communicate displeasure with certain media images and messages , as well as to force change in future media texts
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| linear model | portrayal of communication as a process occurring largely in one direction
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| selective exposure | the idea that people seek media messages and/or interpret media texts in ways to confirm their beliefs and conversely resist or avoid messages that challenge their beliefs
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| uses and gratification theory | the idea that people use media messages and find various types of gratifications in some media texts rather than in others
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| general uses and gratification: information | information seeking, to learn
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| general uses and gratification: personal identity | creating an image based on your values
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| general uses and gratification: social interaction | to connect and discuss ideas with others
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| general uses and gratification: entertainment | for pleasure, to be entertained
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| CMC (Computer mediated Communication) | interaction through media devices
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| FTF (Face to face) | Direct contact
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| Blog | short for web logs; a web site like a journal, maintained by an individual with regular entries of commentary, descriptions of events, or other material such ass graphics or video
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| filtered communication | communication that has had many essential elements of communication like non verbal communication filtered out
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| media richness | the potential information carrying capacity of a communication medium
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| media augmentation approach | views mediated communication as augmenting ftf communication
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| media deficit approach | views mediated communication as deficient in comparison to ftf communication
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| asynchronicity | occurs when a message is sent and received at different times
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| synchronous | message is sent and received at the same time
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| spoofing | misrepresenting oneself online
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| pseudanonymity | projecting a false identity
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| field of availables | potential partners and friends, typically much larger via CMC than via ftf relationships
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| four basic CMC activities | exchanging email and messages, seeking and exchanging information, entertainment, and financial transactions
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| social presence theory | degree of psychological closeness or immediacy engendered by various media
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
Virajasaur
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