terms
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| NCAA | National Collegiate Athletic Association
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| Market segment | a group of individuals within a larger market that share one or more characteristics
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| Geographic segmentation | the dividing of markets into physical locations
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| Demographic segmentation | focuses on information that can be measured
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| Psychographics | focus on characteristics that cannot be measured
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| Product usage | reflects what products you use, how often, and why
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| Benefits derived | the value people believe they receive from the product or service
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| License | the legal right to reproduce a team's logo in exchange for payment
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| Conference | a group of college athletic teams within the same region
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| Amateur Athlete | is someone who does not get paid but pays for enjoyment, challenge, or both.
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