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UNIT 2-SEM 2
terms
Term | Definition |
---|---|
NCAA | National Collegiate Athletic Association |
Market segment | a group of individuals within a larger market that share one or more characteristics |
Geographic segmentation | the dividing of markets into physical locations |
Demographic segmentation | focuses on information that can be measured |
Psychographics | focus on characteristics that cannot be measured |
Product usage | reflects what products you use, how often, and why |
Benefits derived | the value people believe they receive from the product or service |
License | the legal right to reproduce a team's logo in exchange for payment |
Conference | a group of college athletic teams within the same region |
Amateur Athlete | is someone who does not get paid but pays for enjoyment, challenge, or both. |