3.08 vocab
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Frequency | Number of times you wish to expose a targeted audience to your advertisements
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| Reach | the number of people in a targeted audience exposed to an ad or campaign at least one time during a designated time period
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| Reach Calculation Percent | found by dividing the target audience exposed to an ad by the total target audience.
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| Broad reach | effective for consumer convenience goods like toothpaste.
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| Effective reach | number or percent of consumers in a target audience exposed the an ad a specific minimum # of times
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| Circulation | the size of the audience in the media
most significant factor of media costs
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| Preffered location of ad | time of ad
position of ad
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| editorial climate | credibility and prestige
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| absolute cost | the total expenditure for an ad
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| CPM | based on cost per thousand
often used in print media
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| CPRP | based on cost per rating point
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| GRP | based on gross rating points across a media platform
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| Extensive coverage | reaching a large audience and exposing them at least once to your advertisement
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| Intense coverage | reaching a smaller audience more often to drive home the message
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| continuous strategy | ads on a regular basis
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| flighting strategy | intermittent scheduling
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| pulsing strategy | combination, low then high
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museman2112
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