Busy. Please wait.

Forgot Password?

Don't have an account?  Sign up 

show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.

By signing up, I agree to StudyStack's Terms of Service and Privacy Policy.

Already a StudyStack user? Log In

Reset Password
Enter the email address associated with your account, and we'll email you a link to reset your password.

Remove ads
Don't know (0)
Know (0)
remaining cards (0)
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the "Know" box, the DOWN ARROW key to move the card to the "Don't know" box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

"Know" box contains:
Time elapsed:
restart all cards

Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

3.08 vocab

Frequency Number of times you wish to expose a targeted audience to your advertisements
Reach the number of people in a targeted audience exposed to an ad or campaign at least one time during a designated time period
Reach Calculation Percent found by dividing the target audience exposed to an ad by the total target audience.
Broad reach effective for consumer convenience goods like toothpaste.
Effective reach number or percent of consumers in a target audience exposed the an ad a specific minimum # of times
Circulation the size of the audience in the media most significant factor of media costs
Preffered location of ad time of ad position of ad
editorial climate credibility and prestige
absolute cost the total expenditure for an ad
CPM based on cost per thousand often used in print media
CPRP based on cost per rating point
GRP based on gross rating points across a media platform
Extensive coverage reaching a large audience and exposing them at least once to your advertisement
Intense coverage reaching a smaller audience more often to drive home the message
continuous strategy ads on a regular basis
flighting strategy intermittent scheduling
pulsing strategy combination, low then high
Created by: museman2112