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Global Culture.

Giddens (1990) says that Technological change has led to globalisation. Goods can be transported to anywhere in the world and information can be quickly transmitted over the globe.
THis has meant that cultures that were once local have.... now become global
Klein (2000) and Sklair (1995) point one that a few large transnational corporations (TNCs) are involved in the majority of..... cultural productions, making cultural goods that are consumed all over the world.
Sklair argues that Transnational cooperations and the global media have..... more power than individual nation states
Critics of globalisation worry that these TNC's will replace the worlds current cultural diversity with western culture. They refer to cultural globalisation as the..... cultural imperialism.
Klein (2000) says theres already a...... trend towards cultural homogeneity (everyone having the same cultural, wearing the same trainer, eating the burgers and drinking the same fizzy drinks)
Supporters of cultural globalisation say that its a two way process.Western culture is transmitted into new societies and other identities and cultures get passed back to western societies other identitys and cultures get passed back into western societies.
With the movement of people from different cultures and countries to other parts of the world. many countries are now...... multicultural societies. postmodernists argue that this allows people consume a plurality of cultures- this is called multiculturalisms. they think that globalisation leads to hybridity of cultures rather than one culture being imposed on another.