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Audience is active.

Popular Culture Theorists emphasise that the the audience is active

Mass and low culture are both based on..... the idea of a passive audience.
They assume that the audience is..... being manipulated by the media and they don't have much control.
Popular culture is based on the idea.... of a active audience.
This audience shapes and changes the culture. The CCCS HAve done a lot of.... research into why this happens in youth fashions and subcultures.