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Unit 5 Term
Desktop Publishing I Unit 5 Terms
Question | Answer |
---|---|
Alley | the space between columns |
Business card | small publication (3 1/2 x 2 inches) containing information such as name, title, business, address, phone numbers, logo |
Brochure | a booklet or pamphlet that contains descriptive information or advertising |
Byline | the credit line for the author of an article |
clip art | ready-made pieces of printed or computerized graphic art |
Column | a vertical section of text |
Continuation line | restates the original headline to simplify the process of finding an article that has been continued from a previous page |
Gutter | the interior space between margins of two facing pages, sometimes used to describe the space beween columns |
Headline | large type running above or beside a story to summarize its content; also called a head, for short |
Jump line | type that tells the reader that a story is continued from another page |
Letterhead | the area on a sheet of stationery where the name, address and other information is printed |
Masthead | often located on the first inside page of the editorial page of a publication, contains information such as publisher, staff and contact information |
Nameplate | the section on a newsletter that contains the publication name, date, volume number and logo; generally located at the top of the opening page |
Newsletter | a printed report or letter containing news of interest to a particular group |
Pull quote | a small amount of text taken from an article that is enlarged and often set off with rules, white space and quotation marks |
Tombstoning | stacking two headlines side by side so that they collide with each other |