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Mass Media Chap 12
mass media content from chapter 12 of the textbook (for final)
Term | Definition |
---|---|
Creating a writing portfolio... | demonstrates job preparedness beyond academic achievements. They help you during job interviews |
Writing portfolios.. | supplement what you’ve learned in the classroom. They provide an advantage in today’s competitive market by illustrating and marketing your brand. |
Regardless of career level.. | strategic communication professionals should have a portfolio to showcase their work. |
Online portfolios | Increasingly common because many communication materials are digital; could be a professional website; could be sent to contacts in your network or to potential employers before the job interview so they can see your writing samples. |
Hardcopy portfolios | some employers may ask you to bring a hardcopy portfolio to the interview; print some of the writing samples and put them in a leather zip-up portfolio or a professional binder when you’re preparing for the job interview |
When considering what to include in your writing portfolio, look at relevant class assignments or work produced in a previous or current role. Save everything in a file. | true. |
The first page of a hard-copy portfolio is usually a resume. Online portfolios include a description or summary of your professional background. | true. |
Tailor the portfolio to jobs or industries you’re interested in and by chronological order, with the most recent work first or at the top of the online portfolio. | true. |
Some materials that could be in a portfolio: | press releases, website copy, feature articles, media pitches, social media posts that you created for an org, a sample RPF for a campaign or detailed PR campaign proposal, news media clippings |
Include.. | brief information about each document, such as the name of the organization it was created for and the date. Be ready to discuss your writing samples during a job interview. |
As you work on more projects and articles... | remember to include them in your portfolio. Constantly update the portfolio so that employers and professional contacts can see your most recent work. Include a minimum of two to three writing samples. |
Some employers may not ask for a portfolio, but... | will require you to take a writing test. Employers use this assessment to determine your editing skills, understanding of AP style, knowledge of grammar and punctuation, and ability to write under a strict deadline. |