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Propaganda
Propaganda Techniques
Term | Definition |
---|---|
Bandwagon | Persuading people to buy something by saying everyone is buying it. |
Testimonial | A celebrity endorses a product by saying they use it too. |
Plain Folks | Using everyday, ordinary people to market a product. |
Repetition | The product name or keyword is repeated several times. |
Transfer | Good feelings, looks, or ideas are transferred to the person who using the product. |
Name Calling | Negative words are used against a similar product. |
Faulty Cause and Effect | Claiming the use of a product does something it really doesn't do. |
Compare and Contrast | The viewer is led to believe one product is better than the other. |