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16p6
Marketing State Test Review
Question | Answer |
---|---|
What are Demographics? | Measurable statistics |
what are psychographics | Interests attitudes values |
what are geographics? | region area climate |
what is behavioral? | rate of use. |
what are coupons and example of? | Sales Promotion. |
what are the 4 P's in the marketing mix? | Product, Price, Promotion, and place. |
Advantages that are location based are what kind of utility? | Place Utility. |
What is the acronym for the market research process> | DOARA |
What does the D on DOARA stand for? | Define problem. |
What does the O on DOARA stand for? | Obtain data |
What does the first A stand for in DOARA? | Analyse Data |
What does the R stand for on DOARA? | Recommend solutions. |
What does the second A stand for in DOARA? | Apply |
Can promotions be positive or negative? | Yes |
What are closed-ended questions? | Questions that require a specific answer; example true/false. |