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College & Amateur Sp
| Term | Definition |
|---|---|
| National Collegiate Athletic Association (NCAA) | The National Collegiate Athletic Association is a non-profit association which regulates athletes of 1,281 institutions, conferences, organizations, and individuals. |
| Market Segmentation | Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers, businesses, or countries who have common needs and priorities, and then designing and implementing strategies to target them. |
| Geographic Segmentation | regional and national marketing programs which alter their products, advertising and promotion to meet the individual needs of geographic units. |
| Demographic Segmentation | market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. |
| Psychographics | the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. |
| Product Usage | how a consumer uses a certain product |
| Benefits Derived | a payment or gift, as one made to help someone or given by an employer, an insurance company, or a public agency |
| Sponsorships | financial support received from a sponsor. |
| License | a permit from an authority to own or use something, do a particular thing, or carry on a |
| Conference | a formal meeting for discussion |
| Amateur Athlete | a person who engages in a study, sport, or other activity for pleasure rather than for financial benefit or professional reasons. |
| Blue-chip athletes | particularly high school players, targeted for drafting or signing by teams at the college level. Collegiate players being scouted by professional |
| Brand | a type of product manufactured by a particular company under a particular name. |
| Fringe benefits | an extra benefit supplementing an employee's salary, for example, a company car, subsidized meals, health insurance, |
| Licensed brand | renting or leasing of an intangible asset. creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. |
Created by:
olongboat18
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