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2-Burton MKTG2
Marketing Overview 2
Question | Answer |
---|---|
Which of the following is and example of marketing investment? | Renting a billboard |
Which part of the product life cycle does a company see incredible boosts in sales? | Growth |
The retail price of a product is the sum of which two values? | Cost of good + Mark-up |
Put the following steps to pricing in order of operation Study Costs Determine Objectives Estimate Demand Study Competition Set Price Decide on Pricing Strategy | ii, I, iii, iv, vi, v |
Which of the following pricing methods would be best to price a high-end purse? | iv |
In which section of the product life cycle is the seller looking for new ways to increase promotion? | Decline |
In most production settings, as the number of units sold goes up, the cost goes down, but as the cost goes down, quality ________. | Down |
The three main goals of promotion are to ______, ______, and ______. | Inform, Persuade, Remind |
The company’s merchandise plan determines… | The company’s image |
The _______ is the legal name of the business and the _______ is a registered idea or logo of the business. | Trade Name, Trademark |
Which of the following is an example of co-branding? | Ford/Harley Davidson |
Which of the following is an example of Primary research? | Focus Group |
A country’s GDP is it’s… | Gross Domestic Product |
Which of the following is NOT a faction of a “Free Enterprise” economy | Subsidiaries |
Which of the following is NOT an example of Form Utility? | Department Store |