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Advertising
Advertising Techniques
Question | Answer |
---|---|
Association | Using positive images, sounds, events, wording etc. In the hope that you will transfer your good feeling about image etc onto the product. |
Call to Action | Telling you what to do " Buy Now" for example, removes all doubts as to what your next steps are. |
Claim | Informing you of how the product works or helps you |
Humour | Using ads that make you laugh can catch the attention and make them more memorable |
Hype | Using words like "amazing" or "Incredible" make products sound more exciting |
Must Have | Suggesting that you must have the product to make yourself happy, popular or satisfied |
Fear | Using a product to solve something you worry about |
Repetition | Repating an idea or message so you remember it |
Special Offers | Promoting a special offer can make you feel that you are getting something extra for nothing |
Sense Appeal | Using images and sounds to appeal to your senses |
Testimonials | Featuring someone like a celebrity saying how the product has worked for them can be convincing |
Weasel Words | Implying a product by using words such as "Usually" or "Chances are" |
Warm & Fuzzy | Using sentimental images such as kids, animals and families to sell products |
Scientific Evidence | Using scientific charts and images to "prove" something that is often bogus. Statistics and and factual information canbe used to prove the superiority of a product. |
Sales and Price | Showing or announcing a discounted price can make the product sound better |