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Final SI

Sport Industry Final

What is Sport Toursim? Travel which involves either observing or participating in a sporting event staying apart from their usual environment
Four Components of Sport Tourism Tourists Businesses that provide goods and services for tourists The government in a tourist destination The host community
Examples of Active Sport Tourism Person travels to take part in sport
Examples of Passive Sport Tourism Person travels to watch a sport
Examples of Nostalgia Sport Tourism Going to Pro Football hall of fame
What is a Hallmark Event? Superbowl, Wimbeldon
Difference between Mega and Small-Scale Event Mega- Olympics Small-scale- College sports, existing community infastructure
Which of these is not a part of the triple bottom line? Social well-being Mental well-being Economics Environment
(T/F) The legacy of urban regeneration means the beautification and rebuilding of run-down urban areas preceding an event TRUE
Which of these is not a cause of exaggeration of economic benefits from a sport tourism event? Time switchers Casuals Regulars Displacement
What could make an economic impact study unreliable? Who conducted the study, what did it actually take into account Displacement Effect-process whereby potential tourists are discouraged from visiting a destination because of perceptions of such hassles as crowding
(T/F) An economic impact study is a better measure for the impact of an event than a cost-benefit analysis FALSE
What is Sport Marketing Sport marketing is the process of designing and implementing activities for the production, pricing, promotion and distribution of a sport product or sport business product to satisfy the needs or desires of consumers and to achieve the company’s objectiv
Two unique aspects of sport? Intangible and involves emotion
What are the 4 P's of marketing? Price Promotion Place Product
10 steps in creating a marketing plan? Place Price Purpose Position Package Promise Protecting the Market Players Promotion Product
What are internal factors of the market climate? Players, Owners, Team Management, Staff
What are the external factors of market climate? Media, corporate sponsors, fans
Branding Steps in order from first to last Brand Awareness Brand Image Brand Equity Brand Loyalty
Difference between Demographics and Psychographics Demographics- City, Income, Sex Psychographics- Sport itself, service
Difference between Tangible and Core Products Tangible- Goods Core- Sport itself, service
4 things to consider when setting a product price Consumer Competitor Company Climate
3 aspects of promotional mix Advertising Sponsorship Public Relations
5 key concepts in Sport Communication Theory Genres Context Process Elements Effects
Difference between external and internal organization Internal- Memos within organization External- News released to public through media outlets
4 Basic component elements of communication Sender Message Receiver Channel to which the message is delivered
2 Factors that can inhibit communication Feedback Noise
(T/F) Intrapersonal Communication is communication between two people FALSE
Example of Print Commnication Newspaper
Example of Electronic Communication TV
Example of New Media Communication Twitter, Facebook
What is the difference between two-way symmetrical and two-way asymmetrical communication Asymmetrical- Try to induce Public Behavior Symmetrical- Recognize outcome may mean that the organization and public may have to change
Differences between Public, Media, and Community Relations PR- Public Based MR- Media Based CR- Community Based
What is Scarcity? Insufficient resources to meet needs and wants
(T/F) Good are tangible, services are intangible TRUE
What are the laws of supply and demand Law of demand: as price increases, demand decreases Law of supply: as price increases, supply increases
This means where market supply meets market demand Market Equilibrium
(T/F) All professional sports teams are profitable FALSE
What are 3 reasons costs have increased in college athletics Travel, Equipment, Coaches Salary
3 ways colleges can cut spending TV, Merchandising, Student Fees
How do you calculate assets Assets=Liability + Owners Equity
5 varsity athletic facilities at The Ohio State University Ohio Stadium, St. Johns, Schott, Bill Davis Stadium, JO
3 things that shape consumer attitudes Experiences, feelings, beliefs
Highly identified consumers do all the following except? Attend more games Are more sensitive to price Are less sensitive to prove Invest more time and effort into being a fan
What are reference groups? Peers, people or groups that influence your ideas or behaviors based on their favorite team. Parents affect on you liking Ohio State.
Every event is a product, outcome and a Occurence
What are 3 pre-event tasks? Scheduling the event, Negotiating the event, Coordinating the event
What are 3 post-event tasks? Clean up, settlement, evaluation
Example of Single purpose facility? Bowling Alley
Specialized facility Ice Rink
Multi-purpose facility Large stadium
Non-traditional facility Skate Park
Privatization started in what sport sector? Professional
What is sport consumer behavior? Consists of the process involved in the search, selection, purchase, and use of products, services, and experiences that fulfill consumers’ needs or desires
What is the difference between a market segment and target market? Market segment- Portion of the population Target market- specific market segment you've identified
3 key motives for participation Social motivation, Mastery motivation, Achievement motivation
Which of the following motivations means motivation to be the best Achievement Motivation
What does BIRGing stand for? Basking In Reflective Glory
(T/F) All participants of a sport are also spectators FALSE
What are 2 stimuli that affect consumer perception Physical, Cognitive
Example of a direct reference group Family
What is an example of an in-direct reference group Athletes, actors, people who you don't come in contact with
What is situational influence? Influence of going to a Tigers game in Detroit vs. the Royals. You wanna root for the Tigers because of the situation you're in.
What are the five steps in the consumer decision making progress? Recognition, information search, Evaluation of alternatives, Purchase, past purchase
(Essay) Why could virtual consumption be a challenge? Fan's don't want to come out to NFl games because they're concerned more with their fantasy teams
What is precedent? A legal case establishing a principle or rule that a court may need to adopt when deciding subsequent cases with similar issues or facts.
(T/F) Judges must follow precedent? FALSE
What types of organizations does the U.S. constitution cover? Public schools, organizations
(T/F) Statutes, laws, regulations, or policies may not conflict with the U.S. Constitution? TRUE
Two biggest pieces of legislation to impact sports Title IV, ADA (Disabilities Act)
Example where an individual act in sport signified a broader social concern Mike Vick- Animal Abuse Lance Armstrong- Doping
Example where sport served as a vehicle for social transformation Jackie Robinson
What is the difference between heterosexism and homophobia? Heterosexism- better to be your gender, dominate gender Homophobia- Irrational fear of homosexuality, anti-gay stance
(T/F) More women are in leadership positions in sport since Title IX was passed FALSE
Who was the first athlete in the "Big Four" to come out as a gay professional athlete Jason Collins
How have researchers given into racism in sport? Studied to see if there was a correlation between genetics and athletic performance
When do you not have to accommodate under ADA? If you're imposing a risk to able fans If you were built at a certain time
Title IX is apart of a larger bill relating to what? Education
What are the 3 aspects of the Three Prong test 1. Proportionality: the proportionality of student-athletes must meet the proportionality of students on campus. 2. History and continuing practice: must show that there has been a continuous effort to expand to meet the interests and abilities of the un
What 2 areas of law do state laws cover? Contracts, Torts
What's the difference between compensatory and punitive damages Compensatory- monetary damage, medical bills Punitive- Extra charge to make them pay for pain and suffering
What is negligence Failure to act as a reasonable person would
4 Things the plaintiff must prove in a negligence case Duty Breech of Duty Approximate Cause Injury
What is protected from defamation suits? No truth is protected, you can't be saved for the truth
What is the difference between assault and batter Assault- Verbal threat Battery- Physical harm
What is an example of an exculpatory agreement? Waiver or release, Liability for running a race
What problems do National Letters of Intent as contracts pose? Must be 18 to sign a contract
What 3 things do sports sociologists study? Social Patterns Social Structure Organization of people
Created by: gobucksburson