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Final SI
Sport Industry Final
| Question | Answer |
|---|---|
| What is Sport Toursim? | Travel which involves either observing or participating in a sporting event staying apart from their usual environment |
| Four Components of Sport Tourism | Tourists Businesses that provide goods and services for tourists The government in a tourist destination The host community |
| Examples of Active Sport Tourism | Person travels to take part in sport |
| Examples of Passive Sport Tourism | Person travels to watch a sport |
| Examples of Nostalgia Sport Tourism | Going to Pro Football hall of fame |
| What is a Hallmark Event? | Superbowl, Wimbeldon |
| Difference between Mega and Small-Scale Event | Mega- Olympics Small-scale- College sports, existing community infastructure |
| Which of these is not a part of the triple bottom line? | Social well-being Mental well-being Economics Environment |
| (T/F) The legacy of urban regeneration means the beautification and rebuilding of run-down urban areas preceding an event | TRUE |
| Which of these is not a cause of exaggeration of economic benefits from a sport tourism event? | Time switchers Casuals Regulars Displacement |
| What could make an economic impact study unreliable? | Who conducted the study, what did it actually take into account Displacement Effect-process whereby potential tourists are discouraged from visiting a destination because of perceptions of such hassles as crowding |
| (T/F) An economic impact study is a better measure for the impact of an event than a cost-benefit analysis | FALSE |
| What is Sport Marketing | Sport marketing is the process of designing and implementing activities for the production, pricing, promotion and distribution of a sport product or sport business product to satisfy the needs or desires of consumers and to achieve the company’s objectiv |
| Two unique aspects of sport? | Intangible and involves emotion |
| What are the 4 P's of marketing? | Price Promotion Place Product |
| 10 steps in creating a marketing plan? | Place Price Purpose Position Package Promise Protecting the Market Players Promotion Product |
| What are internal factors of the market climate? | Players, Owners, Team Management, Staff |
| What are the external factors of market climate? | Media, corporate sponsors, fans |
| Branding Steps in order from first to last | Brand Awareness Brand Image Brand Equity Brand Loyalty |
| Difference between Demographics and Psychographics | Demographics- City, Income, Sex Psychographics- Sport itself, service |
| Difference between Tangible and Core Products | Tangible- Goods Core- Sport itself, service |
| 4 things to consider when setting a product price | Consumer Competitor Company Climate |
| 3 aspects of promotional mix | Advertising Sponsorship Public Relations |
| 5 key concepts in Sport Communication Theory | Genres Context Process Elements Effects |
| Difference between external and internal organization | Internal- Memos within organization External- News released to public through media outlets |
| 4 Basic component elements of communication | Sender Message Receiver Channel to which the message is delivered |
| 2 Factors that can inhibit communication | Feedback Noise |
| (T/F) Intrapersonal Communication is communication between two people | FALSE |
| Example of Print Commnication | Newspaper |
| Example of Electronic Communication | TV |
| Example of New Media Communication | Twitter, Facebook |
| What is the difference between two-way symmetrical and two-way asymmetrical communication | Asymmetrical- Try to induce Public Behavior Symmetrical- Recognize outcome may mean that the organization and public may have to change |
| Differences between Public, Media, and Community Relations | PR- Public Based MR- Media Based CR- Community Based |
| What is Scarcity? | Insufficient resources to meet needs and wants |
| (T/F) Good are tangible, services are intangible | TRUE |
| What are the laws of supply and demand | Law of demand: as price increases, demand decreases Law of supply: as price increases, supply increases |
| This means where market supply meets market demand | Market Equilibrium |
| (T/F) All professional sports teams are profitable | FALSE |
| What are 3 reasons costs have increased in college athletics | Travel, Equipment, Coaches Salary |
| 3 ways colleges can cut spending | TV, Merchandising, Student Fees |
| How do you calculate assets | Assets=Liability + Owners Equity |
| 5 varsity athletic facilities at The Ohio State University | Ohio Stadium, St. Johns, Schott, Bill Davis Stadium, JO |
| 3 things that shape consumer attitudes | Experiences, feelings, beliefs |
| Highly identified consumers do all the following except? | Attend more games Are more sensitive to price Are less sensitive to prove Invest more time and effort into being a fan |
| What are reference groups? | Peers, people or groups that influence your ideas or behaviors based on their favorite team. Parents affect on you liking Ohio State. |
| Every event is a product, outcome and a | Occurence |
| What are 3 pre-event tasks? | Scheduling the event, Negotiating the event, Coordinating the event |
| What are 3 post-event tasks? | Clean up, settlement, evaluation |
| Example of Single purpose facility? | Bowling Alley |
| Specialized facility | Ice Rink |
| Multi-purpose facility | Large stadium |
| Non-traditional facility | Skate Park |
| Privatization started in what sport sector? | Professional |
| What is sport consumer behavior? | Consists of the process involved in the search, selection, purchase, and use of products, services, and experiences that fulfill consumers’ needs or desires |
| What is the difference between a market segment and target market? | Market segment- Portion of the population Target market- specific market segment you've identified |
| 3 key motives for participation | Social motivation, Mastery motivation, Achievement motivation |
| Which of the following motivations means motivation to be the best | Achievement Motivation |
| What does BIRGing stand for? | Basking In Reflective Glory |
| (T/F) All participants of a sport are also spectators | FALSE |
| What are 2 stimuli that affect consumer perception | Physical, Cognitive |
| Example of a direct reference group | Family |
| What is an example of an in-direct reference group | Athletes, actors, people who you don't come in contact with |
| What is situational influence? | Influence of going to a Tigers game in Detroit vs. the Royals. You wanna root for the Tigers because of the situation you're in. |
| What are the five steps in the consumer decision making progress? | Recognition, information search, Evaluation of alternatives, Purchase, past purchase |
| (Essay) Why could virtual consumption be a challenge? | Fan's don't want to come out to NFl games because they're concerned more with their fantasy teams |
| What is precedent? | A legal case establishing a principle or rule that a court may need to adopt when deciding subsequent cases with similar issues or facts. |
| (T/F) Judges must follow precedent? | FALSE |
| What types of organizations does the U.S. constitution cover? | Public schools, organizations |
| (T/F) Statutes, laws, regulations, or policies may not conflict with the U.S. Constitution? | TRUE |
| Two biggest pieces of legislation to impact sports | Title IV, ADA (Disabilities Act) |
| Example where an individual act in sport signified a broader social concern | Mike Vick- Animal Abuse Lance Armstrong- Doping |
| Example where sport served as a vehicle for social transformation | Jackie Robinson |
| What is the difference between heterosexism and homophobia? | Heterosexism- better to be your gender, dominate gender Homophobia- Irrational fear of homosexuality, anti-gay stance |
| (T/F) More women are in leadership positions in sport since Title IX was passed | FALSE |
| Who was the first athlete in the "Big Four" to come out as a gay professional athlete | Jason Collins |
| How have researchers given into racism in sport? | Studied to see if there was a correlation between genetics and athletic performance |
| When do you not have to accommodate under ADA? | If you're imposing a risk to able fans If you were built at a certain time |
| Title IX is apart of a larger bill relating to what? | Education |
| What are the 3 aspects of the Three Prong test | 1. Proportionality: the proportionality of student-athletes must meet the proportionality of students on campus. 2. History and continuing practice: must show that there has been a continuous effort to expand to meet the interests and abilities of the un |
| What 2 areas of law do state laws cover? | Contracts, Torts |
| What's the difference between compensatory and punitive damages | Compensatory- monetary damage, medical bills Punitive- Extra charge to make them pay for pain and suffering |
| What is negligence | Failure to act as a reasonable person would |
| 4 Things the plaintiff must prove in a negligence case | Duty Breech of Duty Approximate Cause Injury |
| What is protected from defamation suits? | No truth is protected, you can't be saved for the truth |
| What is the difference between assault and batter | Assault- Verbal threat Battery- Physical harm |
| What is an example of an exculpatory agreement? | Waiver or release, Liability for running a race |
| What problems do National Letters of Intent as contracts pose? | Must be 18 to sign a contract |
| What 3 things do sports sociologists study? | Social Patterns Social Structure Organization of people |
Created by:
gobucksburson
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