click below
click below
Normal Size Small Size show me how
CHAPTER 16 - SPEECH
Question | Answer |
---|---|
WHAT IS THE PICTURE-SUPERIORITY EFFECT | PICTURES ARE MORE EASILY RECOGNIZED & RECALLED |
3 WAYS IMAGES PERSAUDE | ICONICITY, INDEXICALITY, & SYNTACTIC INDETERMINACY |
WHAT IS ICONICITY | IMAGES RESEMBLE WHAT THEY REPRESENT |
WHAT IS INDEXICALITY | IMAGES DOCUMENT AN EVENT THAT TOOK PLACE |
WHAT IS SYNTACTIC INDETERMINACY | IMAGES CANT CONVERY PRECISE RELATIONSHIPS |
ART AS A PERSUASION CAN (4 THINGS) | 1. GENERATE PSYCHOLOGICAL COMMITMENT 2. QUESTION COMMON ASSUMPTIONS 3. PROVOKE ACTIVE THINKING 4. RASIE PUBLIC CONSCIOUSNESS |
ART AS A PERSUASION CANNOT | ADVANCE A LOGICAL ARGUMENT |
MOVIES/ENTERTAINMENT PERSUADE BY (5 THINGS) | 1. EXPORTING CULTURAL VALUES 2. PROMOTE POPULAR CULTURE 3. MODEL BEHAVIORS 4. PROMOTE VIEWER IDENTIFICATION 5. FOSTER STEREOTYPES |