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Tanner chapter 6
Term | Definition |
---|---|
consumer market | market consisting of all people who make purchases for personal use |
whoopies | 50 plus market |
baby boomers | 76 billion babies born between the years 1946-1964 |
generation x | after 1964, the birth rate declined for years |
baby boomlet | when the baby boomers started having children |
disposable income | the money left after taxes is taken out |
discretionary income | the money left over after paying basic living expenses |
family life cycle | the evolution of a family from the young single adult stage to retirement |
industrial market | "business to business marketing" |
derived demand | the demand for consumer goods and services |
wholesalers | they obtain goods from manufacturers and resell them to industrial users, other wholesalers and retailers |
retailers | buy goods from wholesalers or directly from manufacturers and resell them to the consumer |