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Coms 5 Quiz 3
Chapters 13, 15, & 14
| Question | Answer |
|---|---|
| Reducing communication apprehension by revising how you think about speaking situations. | cognitive restructuring |
| Anxiety associated with real or anticipated communication encounters. | communication apprehension |
| The ability of a person to create belief in what he or she says or does. | credibility |
| Expertise and trustworthiness as a result of how the speaker communicates during a presentation. | derived credibility |
| Material used to interest, move, inform, or persuade people (statistics, examples, comparisons, and quotations) | evidence |
| A form of evidence in which a single instance is used to make a point. | example |
| A presentational style that includes preparation and practice, but not memorization. | extemporaneous delivery |
| The attribution of expertise to someone within areas unrelated to the person’s actual expertise. | halo effect |
| A delivery style that involves little preparation; speakers think on their feet. | impromptu delivery |
| Expertise and trustworthiness listeners attribute to a speaker before a presentation begins. Based on the speaker’s titles, positions, experiences, or achievements. | initial credibility |
| A presentational style that involves speaking from a complete manuscript of a speech. | manuscript delivery |
| A presentational style in which the speech is delivered word for word from memory. | memorized delivery |
| Phrases or sentences in a speech that acknowledge a source of evidence and sometimes explain the source’s qualifications. | oral footnote |
| Visual, vocal, and verbal aspects of the delivery of a public speech or other communication. | oral style |
| A technique for reducing speaking anxiety: one visualizes oneself communicating effectively in progressively challenging speaking situations. | positive visualization |
| A form of evidence that uses exact citations of others’ statements. | quotation |
| A method of reducing communication apprehension through practice and learning speaking skills. | skills training |
| What a speaker aims to accomplish by presenting a speech. | specific purpose |
| A speech intended to amuse, interest, and engage listeners. | speech to entertain |
| A speech intended to increase listeners’ understanding, awareness, or knowledge of some topic. | speech to inform |
| A speech intended to change listeners’ attitudes, beliefs, or behaviors or to motivate listeners to action. | speech to persuade |
| A form of evidence that uses numbers to summarize numerous cases or show a relationship. | statistics |
| A method of reducing communication apprehension that teaches people how to relax as they imagine themselves in progressively more difficult communication situations. | systematic desensitization |
| The cumulative expertise and trustworthiness listeners attribute to a speaker as a result of initial and derived credibility. | terminal credibility |
| The main idea of an entire speech. | thesis statement |
| A word, phrase, or sentence that connects ideas and main points in a speech so that listeners can follow a speaker. | transition |
| Means of recording, transferring, and working with information. | communication technologies |
| Bits of data that websites collect and store in users’ personal browsers. | cookies |
| The capacity of multiple devices to be connected to each other and to the Internet so that the devices can “talk” to each other. | interconnectivity |
| Engaging in multiple tasks simultaneously or in overlapping and interactive ways. | multitasking |
| Software that allows a third party to track computer users’ web activity, to collect personal information about users, and to send pop-up ads tailored to users’ profiles. | spyware |
| Meetingsconducted among people who are geographically separated | teleconferencing |
| A wireless means of connecting devices to the Internet and to each other. | Wi-Fi |
| Media’s selection of issues, events, and people to highlight for attention. | agenda setting |
| The theory that media promote an inaccurate worldview that viewers assume reflects real life. | cultivation theory |
| A group of theories that focus on relationships between mass communication and rituals and patterns of everyday communication. | cultural studies theories |
| A person, group, or institution that controls the choice and presentation of topics by media. | gatekeeper |
| The modern-day, worldwide community made possible by electronic communication that instantaneously links people all over the world. | global village |
| The theory that media are powerful forces that directly affect audiences, which are vulnerable, passive recipients. | hypodermic needle model |
| Incorporating a product or brand into actual storylines in books, television programs, and films. | immersive advertising |
| The effect of television in stabilizing and homogenizing views within a society. | mainstreaming |
| All media that address mass audiences. | mass communication |
| The belief that the world is dangerous and full of mean people. | mean world syndrome |
| A practice, paid for by advertisers and program sponsors, of featuring products in media so that the products are associated with particular characters, and storylines. | product placement |
| Exaggerated, superlative claims about a product that appear to be factually, but are not. | puffery |
| The extent to which something (specifically phenomena on television) is congruent with personal experience. | resonance |
| The theory that people use media to gratify their needs, interests, and desires. | uses and gratification theory |
| The first era; during which the oral tradition reigned and face-to-face talking and listening were primary forms of communication. | tribal epoch |
| The second era; invention of the phonetic alphabet inaugurated the literate epoch, in which common symbols allowed people to communicate in writing. | literate epoch |
| The third era; invention of the printing press made it possible to mass-produce written materials, so reading was no longer limited to elite members of society. | print epoch |
| The fourth era; ushered in by the invention of the telegraph, which made it possible for people to communicate personally across distance. | electronic epoch |
Created by:
Coms5
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