Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Advertising Yearbook

QuestionAnswer
The advertiser suggest that the product will put the consumer ahead of the crowd by having the product first. Advente Garde
When an advertiser attracts the attention of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one. Bait and Switch
When a consumer is attracted to a cause, agrees to join an organization or club, or purchasde an item because of its populatity. The consumer is persuaded to "follow the crowd" rather than to use "evidence" to justify a choice. Bandwagon
An inclination of temperament or an outlook. A personal and sometimes unreasonable judgment that consumers have already made about a topic, product, or person. Bias
When an advertiser stresses only the positive qualities and does not tell any of the negative ones. The consumer is given only one side of the story. Card Stacking
When a consumer is conditioned to remember or pesuaded to buy a product or service by repeating, again and again in different tones, the name of product or service. Emotional Word Repition
When an advertiser uses statistical evidence and facts to prove that a producr is better than another product. Facts and Figures
When a consumer is persuaded by specially chosen words that can have many different positive meanings. The advertiser implies that using their fabulous product will make the consumer's life wonderful. Glittering Generalities
A light, rythmical verse or short song used by advertisers Jingle
When an advertiser implies that a scientific or miraculous discovery makes the product outstanding. Magic Ingredients
When an advertiser implies that buying the product will show love of country. Patriotism
A strategy or method that a person, group or company uses to persuade the consumer to agree with the author's or speaker's point of view. Persuasive Techniques
When an advertiser implies that the product is a great value for everyday, "plain folks." Plain Folks
The spreading of ideas, information or rumor for the helping or injuring an institution, a cause or a person. Propoganda
When an advertiser implies that the product will help the consumer to avoid complex problems, or the one product will fix several problems. Simple Solutions
Catchword or motto used by an advertiser. Slogan
When an advertiser implies that the product will make the consumer part of the rich, famous or elite group. Snob Appeal
A standerized mental picture that is held in by members of a group that represents an oversimplified opinion, prejudice attitude or uncritical judgment. Stereotyping
The age group or gender that the author wants to persuade. Target or Intended Audiences
When an advertiser connects a famous or respectable person with a product through the use of quotations or endorsements from that famous or respectable person. Testimonial
Created by: SenorialDay
Popular Academic Vocabulary sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards