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Question | Answer |
---|---|
The advertisor suggest that the product will put the consumer ahead of the crowd by having the product first. | Avante Garde |
When an advertisor attracts the attention of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one. | Bait and Switch |
When a consumer is attracted to a cause,agrees to join an organization or club, or purchase an item because its popularity. The consumer is persuaded to "follow the crowd" rahter than to use "evidence" to justify a choice. | Bandwagon |
An inclination of temperate or an outlook. A personal and sometimes unreasonable judgement that consumers have already made about a topic, product, or person. | Bias |
When an advertiser stresses only the positive qualities and does not tell any of the negative ones. The consumer is given only one side of the story about the product. | Card Sacking |
When a consumer is conditioned to remeber or persuaded to buy a product or service by repeating, again, again in diffrent tones, the name of the product or product. | Emotional Word Repetition |
When an advertiser uses statistical evidence and facts to prove that a product is better than another product. | Facts and Figures |
When a consumer is persuaded by specially chosen words that can have many differebt positive meanings. The adveriser implies that using their fabulous product will make the consumer's life wonderful. | Glittering Generalities |
A light, rythmical verse or short song used by advertisers. | Jingle |
When an advertiser implies that a scientific or miraculous discovery makes the product outstanding. | Magic Ingredients |
When an advertisor implies that buying the product will show a love of country. | Patriotism |
A stragety or method that a person |