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advertising flshcrds
Question | Answer |
---|---|
the advertiser suggst that the product will put the consumer ahead of the crowd by having the product first | Avante Garde |
when an advertiser attracts the attention of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one | Bait and Switch |
when a consumer is attracted to a cause, agrees to join an organizationor club, or puchase an item because its popularity. the consumer is persuaded to "follow the crowd" rather than to use "evidence" to justify a choice. | Bandwagon |
an inclination of temperament or an outlook. a personal and sometimes unreasonable judgement that consumers have already made a topic, porduct, or person. | Bias |
when an advertiser stresses only the positive qualities and doesn't tell any of the negative ones. the consumer is given only one side of the story about a product. | Card Stacking |
when a consumer is conditioned to remember or persuaded to buy a product or service by repeatin | Emotional Word Repetition |
when an advertiser uses statistical evidence and facts to prove that a product is better than another product. | Facts and Figures |
when a consumer is persuaded by specially chosen words that can have many different positive meanings. the advertiser implies that using their fabulous product will make the consumer's life wonderful | Glittering Generalities |
a light, rythmical verse or short song used by advertisers | Jingle |