click below
click below
Normal Size Small Size show me how
yearbookadvertising5
advertising vocab
Question | Answer |
---|---|
the advertiser suggest that the product will put the consumer ahead of the crowd by having the product first | avante garde |
when an advertiser attracts the attention of the consumer with a low-prised product or servise but then encourges the consumer eith a higher-priced one | bait and switch |
when a consumer is attracted to a cause,agrees to join an organization or club, or purchace an item because its popularity. the consumer is persuaded to follow the crowd rather than to use evidence to justify a choise | bandwagon |
an inclination of temperant or an outlook. a personal and sometimes unreasonable judgment that consumers have already made about a topic, product, or person | bias |
when an advertiser stresses only the the positive qualities and does not tell any of the bad ones. the consumer is given only one side of the story | card stacking |
when a consumer is conditioned to remember or persauaded to buy a product or servise by repeating again and again in diffent tones, the name of the product or service | emotional word repetition |